Meaning of MARKETING
Marketing is an artful activity that uses the four Ps (product, place, price and promotion) to increase the sale of a product. The role of marketing is to help make sense of customers needs and wants by creating a product or service that appeals to them.
The marketing mix includes creation, pricing, distribution channels and promotion. Marketing typically involves five steps: market research; developing business goals; identifying target consumers or markets; formulating a marketing strategy; and finally implementing its plans with planned tactics such as advertising or sales promotions.
Marketing is a process used to create demand for a product or service and is a crucial part of the supply chain in which businesses engage in business.
Marketing is used by firms to manage customer interest, to allocate resources and produce profits. Because of the time constraints associated with marketing, many marketers use media such as radio, television, and internet in addition to direct marketing (such as advertising) means of communication.
The Marketing Matrix: The Golden Triangle: Product-Market-Price Analysis - It is the combination of product characteristics (attributes), market characteristics (needs) and pricing strategies (value).
Product :- The first part of the Golden Triangle is the product. The Marketing Pyramid (below) shows the relationship between product, pricing, and promotion.
This gives a basic overview of how products are made and sold in marketplaces.
Marketplace : The environment where goods and services are bought and sold, including buyers and sellers, products and services, competitors, institutions, regulations and culture. The marketplace consists of five areas: Customers; Competitors; Suppliers; Distributors/Channels; and Publics. The marketplace is an ecosystem with each part connected to other parts to form a whole system of relationships.
ONLINE MARKETING
If you want your website to survive in this competitive, ever-changing world, you may need the services of a professional online marketing company. They will help your website rank higher and more prominently in search engine results (i.e. Google and Bing) so that it can get more traffic from people who are looking for products like yours. this best way to do online marketing.
1. Search Engine Optimization (SEO)
Search engine optimization (SEO) is the practice of increasing the number of visitors to a website by making sure that search engines can find the site easily. SEO involves many different techniques including writing unique content, using keywords in titles and meta tags, and linking back to relevant pages.
2. Social Media Marketing
Social media marketing is a type of internet marketing that enables businesses to post information about their products and services on social networking websites in order to increase brand awareness and reach potential customers.
3. Content Marketing
Content marketing is a way for companies to use written and visual content to attract clients and promote sales.
4. Email Marketing
Email marketing is a method of sending out mass emails to groups of people who have opted-in to receiving them. Companies use email marketing to send promotional material to existing and potential customers.
5. Online Reputation Management
Online reputation management (ORM) is the practice of monitoring and managing online reviews of a business's products and services. ORM helps businesses gain insight into what their current and prospective customers think about them.
6. Pay Per Click Advertising
Pay per click advertising is a type of adverting where advertisers pay only when users click on their ads. Advertisers bid on keywords that they want to target, and the highest bidder wins.
7. Mobile Marketing
Mobile marketing is marketing done via mobile devices such as smartphones and tablets.
MARKETING PLANS
Branding is the first step in any marketing plan. You need to have a brand name before you can market anything. A good brand name should be catchy, memorable, and easily associated with what you want to sell. When choosing a name, think about how people would describe your product. Is it short? Does it sound like something you would use? Would you say it out loud if you were walking down the street? If not, then it probably won't work as a brand name.
2. Marketing Plan
A marketing plan is the blueprint for your business. It outlines everything you will do to promote your business. Your marketing plan includes things like advertising, social media, website design, and much more. Think about what you want to accomplish with your business and write down each goal. Make sure you set realistic goals so you don't get discouraged along the way.
3. Product Line
Your product line is the collection of products you offer. Think about what types of products you want to sell and make sure they fit your brand. Do you want to focus on one type of product or many? What kind of products do you want to sell? Will you sell only edibles, concentrates, or both?
4. Pricing
Pricing is the cost of your product. How much does it cost to produce? How much will it cost to ship? How much will it retail for? These questions will help you determine your pricing strategy.
5. Promotion
Promotion is the act of getting your product in front of potential customers. There are several ways to promote your business including word-of-mouth, online ads, and direct mailers.
6. Advertising
Advertising is the act of promoting your business using various forms of media. Examples of media include television, radio, print advertisements, billboards, and flyers.
7. Social Media
Social media is the internet. Facebook, Twitter, Instagram, Snapchat, etc. Use these platforms to advertise your business.
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MARKETING PUSH
Marketing pushes are a way to get your name out there. You can use marketing pushes to promote your business, brand, product, service, etc. Marketing pushes can be done through social media platforms, email blasts, press releases, and many others.
2. Branding
Branding is the act of establishing a unique identity for yourself or your company. Your branding should reflect who you are and what you do. If you have a unique selling proposition (USP), then you need to make sure that your branding reflects that USP.
3. Social Media
Social media is a great tool for promoting your business, brand, products, services, etc. There are many different social media platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn, Snapchat, Pinterest, and many others. Each platform offers something different and is best suited for certain types of content.
4. Email Blast
Email blasts are a great way to send information about your business, brand, or products to a wide audience. You can create a list of people based on their interests and demographics. Then, you can send them information about your business, products, services, events, etc.
5. Press Releases
Press releases are a great way to announce newsworthy events or updates to your business, brand, etc. A good press release will tell your story effectively and concisely. Make sure to include images and links to any supporting documents or websites.
