10 Business Tips for New Entrepreneurs in 2022
Your first business is going to take everything you’ve got to make it a success. You’ll need your best idea, a strong work ethic, and perseverance for those days where things just don’t go your way. But that combo can help you turn your simple idea into an empire. In this article, we’re going to share 10 businesstipsthat’ll help you launch a successful first business.
13 Secrets to Grow Your Business Quickly
Business News Daily Contributing Writer
There's no surefire formula for instant success, but you can boost your business's growth with these tips from startup founders.
9 Tips for Growing a Successful Business
To succeed in busines stoday, you need to be flexible and have good planning and organizational skills. Many people start a businessthinking that they’ll turn on their computers or open their doors and start making money, only to find that making money in a businessis much more difficult than they thought.
You can avoid this in your businessventures by taking your time and planning out all the necessary steps you need to achieve success. Whatever type of businessyou want to start, using the following nine tipscan help you be successful in your venture.
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The public often hears about overnight successes because they make for a great headline. However, it’s rarely that simple—they don’t see the years of dreaming, building and positioning before a big public launch. For this reason, remember to focus on your business journey and don’t measure your success against someone else’s.
New business owners tend to feed off their motivation initially but get frustrated when that motivation wanes. This is why it’s essential to create habits and follow routines that power you through when motivation goes away.
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10 Business Tips for New Entrepreneurs in 2022
Article by Nicole Martins Ferreira
23 Mar, 2022
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Your first business is going to take everything you’ve got to make it a success. You’ll need your best idea, a strong work ethic, and perseverance for those days where things just don’t go your way. But that combo can help you turn your simple idea into an empire. In this article, we’re going to share 10 businesstipsthat’ll help you launch a successful first business.
Post Contents
10 Business Tips for New Entrepreneurs in 2021
1. Build like the Romans
The Colosseum is 1949 years old. And for the most part it’s still fairly intact. The material it was built with was stronger than any concrete we use today. It’s beauty is so captivating that millions have flocked to Italy just to look at it in all its glory. The Romans used the best materials, purchased rare marble from other countries, and designed things that were built to last. But when it comes to building a business,there are many entrepreneurs who build for the short-term. They look at a business as a way to make an extra couple thousand bucks. Instead, they should be building something that’ll last for years to come. One of the oldest businesses in the world is based in Japan . Kongo Gumi , a construction company specializing in Buddhist temples, was first launched in 578 AD, making it 1441 years old! Prior to a merger, it had a $70 million annual budget. Focus on building a businesswith a legacy by doing what you do so often that you do it better than anyone else. Like the Romans, you should focus on high-quality products and like the Japanese you should have a well-defined niche.
2. Choose the right niche
The selection of the niche is where people often realise they’ve made a mistake. If you go too broad with a general business,you might struggle to know who your audience is. If you’re too specific with a barre class socks store, you might find your niche is too narrow. Not only that but there’s also a seasonality aspect. For example, if you’re obsessed with Christmas, you could build a Christmas business but you might struggle to find customers for your products in February. Another business-tips consider is whether you’ll be able to remarketing to customers for years to come. For example, if you’re selling maternity clothing, women are only pregnant for nine months. After she gives birth, she likely won’t be shopping on that store anymore. So when it comes to deciding on a niche, choose a niche that’s popular year round ( Google Trends can show you how stable a niche is). You’ll also want to choose a niche that’s popular such as at least hundreds of thousands of monthly searches like fashion, beauty, fitness, or home decor. And finally, a niche that isn’t short-term so avoid maternity, weddings, or any niche business you won’t be able to build a long-term email list with. Try some unusual business ideas instead!
3. Solve a burning problem
An important business tip for new entrepreneurs is to create a business that solves a problem. If you asked most failed business owners what problem they solved, they either can’t answer or the problem they solved wasn’t urgent enough. The problem you solve doesn’t need to be complicated like curing a disease. It can be simple, such as we help people overcome boredom by providing an entertaining experience. But ultimately, you need to know what you’re trying to accomplish with your business.By knowing what burning problem you’re solving, you can use that in your marketing to help people understand how you can help them best. For example, if you sell anti-snoring products, you’ll want your ad to show the frustration a snorer can have on a person’s sleep. And then showcase your product as the handy solution that’ll allow them to sleep through the night again.
4.Obsess over customer needs
One of the biggest sources of conflict in business comes from unmet needs. If a customer doesn’t get the service or product they were expecting, their needs won’t be met, and they’ll feel frustrated. The most important business-tips it comes to managing customer relations is to always empathize with the customer. When you recognize their frustration as pain from not having their needs met, it’s easier not to take the insults they hurl at you, personally. Instead, you can focus on trying to listen to what they say by mirroring the intent behind their words. And eventually, you work on coming to a resolution that meets their needs and leaves your customer feeling heard. By doing this instead of simply giving a refund, you open the doors to building a long-term relationship with them even if they were upset with their first experience with your brand. To learn more about how to do this, you can read Nonviolent Communication: A Language of Life by Marshall B. Rosenberg, PhD.
5. Focus on profit instead of revenue
Most entrepreneurs are obsessed with revenue. “I made $900,000 in eight months,” they claim. And you can’t help but ask, “Did you really though?” Because digging deeper, you’ll often find that profit is much more important than revenue. Sure you made $900,000 in revenue but if your profit after eight months is only $10,000 was it really worth the work? And is that even sustainable? Probably not. Make the switch to transition from thinking about revenue to thinking about profit. The more profit you have, the more money you have to reinvest in your business,employees, and your own success. As an entrepreneur, you get paid last. Your startup costs need to be paid first. So you’ll want to make sure you’re making more than enough money to treat yourself too. Check out Shopify's free Profit Margin Calculator to help you earn a profit.
6. Start with a narrow focus first and expand
Amazon didn’t start as the everything store. It started as a simple bookstore. And they slowly expanded into toys and other products as time went on to expand their business.That’s how you build a general business.One of the most important business-tips is to always start with a narrow focus and expand into relevant verticals as you scale. By having a narrow focus, you can build a loyal audience who knows what to expect from you. It also gives you a well-defined audience to make your marketing easier. For example, you can start a women’s fashion store. At first maybe you sell apparel. But eventually you can expand into shoes, jewelry, fashion accessories, or beauty. Or you can go in a different direction and expand into men’s fashion and children’s fashion. Both types of online stores make sense and have natural vertical complements. Additionally, you can test out one-product store ideas before opening a bigger website. But first, you do should aim to have a big audience and loyal shoppers. You need to know that there’ll be demand for the verticals you do eventually expand into.
7. Focus on employee morale
The best boss I’ve ever had once told me that her secret to building a productive team centered around making her employees happy. And it was true. We celebrated something all the time. On my last day, I literally cried because I didn’t want to leave. I only left because I knew I had to step out of my part-time university job and gain more impactful marketing experience. I worked in that role eight years ago and still stay in touch with all my coworkers to this day. That’s how long-lasting the impact of employee morale is. Unfortunately, it’s often the one thing entrepreneurs fail to focus on. Most first time entrepreneurs try to act like a boss. And literally no employee wants one of those. Your employees want to feel appreciated, heard, and know that they’re on the right track. If you find yourself constantly criticizing people for not doing it your way, you’ll often find that team performance will drop. The most important business tip when it comes to managing employees is to make them happy. Because if you do that, they’ll be more willing to help you hit your company’s goals.
8. Start a business that matches your personality
According to serial entrepreneur Naval Ravikant, he believes that product/market fit should actually be founder/product/market fit. Essentially, what that means is no one else could run that business better than you. Ideally, you should start a business that matches your exact skills, experiences, and personality. This goes beyond doing your passion and actually doing what you’re destined to do. How can you contribute meaningfully to the world through your business?By doing something that only you can do, you can create a legacy that lasts while making an impact in the world. To sum up this businesstip:start the business only you can start.
9. Always be aware of your competitors’ moves
Business can be cut-throat. Your competitors will always try to knock you down so that they can remain at the top. While you don’t want to obsess over your competitors you do always want to be aware of what they’re doing so you can stay ahead of the game. Which products and services do they offer? How do they market their brand? How do they price their products and services? How do they treat their customers? You need to find out every little detail in the early stages so that you know how to compete. If you find they offer a great product but terrible customer support, you can put a bigger emphasis on customer relations. The goal is to find out what their overarching weaknesses are and make those are your strength while still having a great collection of services and products for your customers. But remember, don’t obsess too much over the day to day of your competitors. Your obsession should center around your customers and employees. Make those two groups happy and you’re golden.
10. Just do it (even if it isn’t perfect)
The last business-tips new entrepreneurs comes from Nike, just do it. And I don’t just mean starting it. I mean get out of your head, stop overthinking, stop questioning whether you’re making the right call, and just do it. New entrepreneurs can sometimes be well on their way with their business only to have their thoughts cloud their mind. But that only delays your success. Will you make mistakes? You bet. Will there be challenges? Yup, and you’ll need to jump high to get over them. But isn’t this what you signed up for? Entrepreneurship is about going all in. It’s about taking big risks so you can live the life you want. The goal isn’t to win the award of perfection. The goal is to build a business that helps people solve a problem. And the sooner you can do that, the sooner you can make people’s lives better. That’s the impact your business can have on someone’s life. So the sooner you launch it, the more people you can help.
8 BusinessPeople Share their Best Business-tips
“The best business-tips or new entrepreneurs is to incorporate or form an LLC for your startup. Incorporating your business provides it with liability protection, which creates a separation between personal and professional assets. It also helps establish credibility with consumers and incorporating as certain entity types, like LLCs, may even provide you extra tax savings.” – Deborah Sweeney, CEO, MyCorporation.com
“The best business-tips new entrepreneurs is to never quit. Thousands of businesses rank every year because their founders throw in the towel too soon. You have to push through the steep learning curve: the insane hours, the mistakes, the failures, and the uncertainty that comes with starting any business.There are no overnight successes – it’s a myth. It usually takes years to become truly successful in your business,but as long as you don’t quit, it will eventually happen. Hang in there!” – J.P. Pesare, CEO, Kinetic Bridge
“The best businesstipfor the new entrepreneur is: just start. The time will never be perfect. You will make more mistakes than you can anticipate. But in the end, the most successful entrepreneurs are the ones willing to start and learn along the way.” – Rocco Cozza, Esq., Founding Attorney, Law Office of Rocco E. Cozza PLLC
“The best business tip for new entrepreneurs considering taking the leap is that if you truly believe in your idea, give up excuses and doubt, surround yourself by a trusted and talented team, bulldoze forward and DON’T. LOOK. BACK. because if you give it your all, you can mark my words… it will be the journey of a lifetime.” – Lori Cheek, Founder/CEO, Cheekd
“The best business tip for new entrepreneurs is: to get as much PR as possible when you start your company. No one can buy your products or services if they don’t know you exist. And no one is going to do it for you so do it yourself. Spend as much time as possible and get the word out through every channel you can. Even if you have a PR company you need to help them with your social channels and email lists. Sales are easily the most difficult things to get for new businesses so the more people that know about you and your company the better.” – Ben Walker, CEO, Transcription Outsourcing, LLC
“The best business tip for new entrepreneurs is to create a system for your business.Therefore, when you are able to start hiring individuals, there is already a tried system in place for them to follow.” – Jaquetta T Ragland, Owner, Young and Finance
“The best business tip for new entrepreneurs is to learn all facets of your business.For example, if you are starting a SaaS company you’ll need to know how to market the product, how to code, how to design a converting landing and various other things. You need to sit down and figure out exactly what your business will need and become moderately educated in them. While, you do not need to be at an expert level you should understand the processes enough to hire, or outsource the work without getting taken advantage of.” – Shawn Pour, Cofounder, Sell Max
“The best business tip for new entrepreneurs (especially if you’re a small business owner or solo preneur with limited resources) is to find one or two reliable marketing channels and focus on those, instead of getting distracted by every single possible channel for getting the word out about your business.For my small business,once I pinpointed Google as a source of quality leads, I started to focus more heavily on improving my visibility in search, which in turn helped generate more quality leads. Although this means putting off other aspects of my marketing (at least in the short term), it lets me hyper focus and be more productive instead of spreading myself too thin trying to be everywhere at once.” – Chloe Brittain, Owner, Opal Transcription Services
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Conclusion
These business-tips are only a guide as you start your entrepreneurial journey. Ultimately, your business is what you make of it. If you want it to be a success, you’ve got to get your business in front of as many people as possible. If you solve a burning problem, it’ll be easier for your business’brand awareness to spread. You’ll need to focus on making your employees happy and fulfilling the needs of your customers to ensure your business is built to last as long as Kongo Gumi. You’ll face challenges along the way, but as long as your willing to persevere, there’s nothing stopping you from building a business that lasts a lifetime (or longer).
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13 Secrets to Grow Your Business Quickly -
Business news Daily Contributing Writer
There's no surefire formula for instant success, but you can boost your business's growth with these tips from startup founders.
When you first launch your business,your main goal is to establish your brand and start growing. Unfortunately, this doesn’t happen overnight. Growth is an ongoing process that requires hard work, patience and dedication. There’s no special step or secret way to surpass other businesses in the industry or achieve immediate success.
There are, however, proven ways to reach growth milestones that can catapult a business to success. We asked small business leaders to share their tipsfor accelerating growth.
1. Hire the right people.
Before you can even think about your company’s growth trajectory, you need to have a solid staff to help you achieve your goals.
“ Hiring the absolute best people you can is a surefire way to ensure fast growth,” said Christian Lanng, CEO and co-founder of business software provider Trade shift. “It’s all about having the right team.”
With hardworking employees dedicated to your company’s success, your business will be better equipped for continued growth. In addition, delegating tasks to focus on important work will free up your time and energy, allowing you to perform at your best and cultivate a collaborative work culture.
2. Focus on established revenue sources.
Rather than trying to acquire new customers, direct your attention to the core customers you already have, suggested Bill Reilly, a Wisconsin-based auto repair entrepreneur. You can do this by implementing a referral or customer loyalty program or trying out marketing strategies based on previous purchasing behaviors to encourage repeat business,he said.
This focus on your established market is especially important if you’re trying to get funding.
“In the past, we would highlight our business goal to become a franchise, which didn’t resonate with banks,” Reilly said. “We learned to emphasize that there is a large market for what we do. This would pique a banker’s interest, because they care about the return on investment more than your business aspirations.”
Tip:Maximize your current customer base by implementing a customer loyalty program or trying out marketing strategies based on customers’ purchase histories.
3. Reduce your risks.
Risk is an inevitable part of starting and growing a business.It’s impossible to control everything, but there are many ways to limit internal and external threats to your company and its growth. One important resource to help you accomplish this is your business insurance provider.
“Small businesses need to manage their growth to avert disruptions that can bring business to a grinding halt,” said Mike DeHetre, vice president of product development at Travelers. For example, “the theft of employee data, customer records, and product designs can destroy a small business,generating significant costs and eroding customer confidence and loyalty. Not every businessowner’s policy covers data breaches or other cyber losses. Small businesses should be prepared by seeking insurance products that help them recover, including those that cover the cost of remediation and lawsuits.”
As your small business grows, you may add space or equipment, create new products or services, or increase your operating and distribution footprint, so DeHetre recommends periodically reviewing your policy to ensure you have the right coverage.
“It’s easy to forget this step amid rapid expansion, but you don’t want to find out that you’ve outgrown your coverage just when you need it the most,” he said.
4. Be adaptable.
One trait that many successful startups have in common is the ability to switch directions quickly in response to changes in the market. Lanng said that an agile approach to development, both in your product and your company, will help you grow more quickly.
“By allowing yourself to adapt and change quickly, you’re able to test different approaches to business and find out what works best,” Lanng told Business news Daily. “It allows you to fail, pick yourself back up and keep going.”
Chris Cornell, founder and CEO of Man head Merchandise, said his company has found adaptability to be key in expanding its client base beyond its initial focus on music merchandise.
“Look to current pop culture trends for an opportunity to become part of the movement when it makes sense,” he said. “In an era of internet fame, we looked to expand our horizons beyond the music industry. We partnered with ‘The King of Pop Culture’ and Insta-famous pup, Doug the Pug, to release his new gear. Recognizing the reach and popularity of Doug, we were able to take his merchandise to the next level, extending our business model beyond bands.”
5. Focus on your customer experience.
Customers’ perceptions can make or break your business.Deliver quality experiences and products, and they’ll quickly sing your praises on social media; mess it up, and they’ll tell the world even faster. Fast growth depends on making your current and potential customers happy with their experience.
“Compared with large companies, small businesses are nimble and often better able to see, anticipate, and respond to their customers’ needs,” DeHetre said. “The most successful small businesses exploit this advantage by bringing new and innovative products and services to market more quickly and developing and nurturing long-term customer relationships.”
Dennis Tanjeloff, president and CEO of Astro Gallery of Gems, agreed. He said listening to your customers and giving them what they want is of utmost importance. [Learn how customer relationship management software can help you better understand your customers.]
“Diversify your offerings so you can best cater to the customers’ changing tastes,” Tanjeloff said. “Remember, you are here to serve the customer – it’s why you are open for business.”
While engaging with your audience is crucial, personalizing the experience can boost and strengthen that relationship.
“At Manhead, we come up with unique creative designs, customized storefronts, and pop-up shops personalized for each band [we work with] to help them engage with fans in a new way,” Cornell said.
Key takeaway: Small businesses can quickly adapt and respond to customers’ needs. This agility can give them an advantage over larger businesses.
6. Invest in yourself.
In the early stages of your business,you’ll likely see a very lean profit margin (or no profit at all), so any money you do make should go directly to helping you grow.
“A startup’s ability to invest in itself [helps] accelerate growth,” Lanng said. “In those early years, it’s critical to make sure that you’re redirecting any revenues back into the company. It’s vital to invest early and heavily in order to grow quickly.”
While it might be tempting to pocket all your profits, it’s better to invest in your business’sgrowth so you can reap bigger benefits later. Determine which parts of your business needs more attention: For example, do you need to hire more workers, expand your marketing efforts, or secure additional funding? When you find a crucial area that needs improvement, give that area your financial support.
7. Always think ahead.
While agility is an important quality for a startup, you can’t fly by the seat of your pants when you’re running a business.Planning your next step – in anticipation of all possible scenarios – is the best way to stay grounded and secure as your businesses loves.
Thinking ahead is broad advice, but it can be as simple as reviewing all ongoing contracts, like comparing rates with the best credit card processors and seeing if you can negotiate a better deal.
8. Boost your customer service.
Another great method of growing your business is to focus on providing superior customer service . When you exceed customers’ expectations, they are likely to tell their friends, family and followers about your business.
When you go the extra mile, such as by offering discounts if a customer has a poor experience or following up to ensure a client was satisfied with your product or service, you establish a reputation for great customer service. [Make sure you have the best business's phone system for your customer service team.]
9. Focus on social media.
Another method to grow your business is to create profiles on all of the major social media platforms (Instagram, Facebook, Twitter, etc.). An active profile allows you to better market your business and interact with far more potential customers.
When your business has an account that you update regularly on the major platforms, consumers can find your business more easily and are more likely to share your business with their friends. You’ll also create a more engaging experience for your audience, helping them feel more connected to your brand and cultivating trust.
10. Attend networking events.
Networking events allow you to connect with like-minded individuals, many of whom have unique perspectives and insights that can help you grow your business.The connections and relationships that come from attending networking events can be beneficial for years to come.
11. Practice corporate social responsibility.
Consumers want to buy from businesses passionate about causes that help make the world a better place. Whether you donate to cancer research or support a nonprofit such as a homeless shelter, look for ways to contribute meaningfully to the causes you support and share that with your customers.
You could publicly express your support to underserved communities, donate to various organisations, offer your time to fundraisers, and offer sustainable products to help the environment. There are many ways to be socially responsible as a business; find a few that work for you.
12. Host local events.
While attending events is a great way to grow your network, hosting your own events within your community is even more beneficial – whether it’s running a fundraiser, offering exclusive deals on a holiday, or sponsoring a local sports team. Creating a unique experience for your customers will foster more personal relationships with them.
If you host events in your area, you’ll increase brand awareness and show your community that you are invested in their wellbeing. When you are committed to them, they’ll feel more loyalty to your business.
13. Research your competitors.
While this might not elicit immediate growth, researching your competitors is one of the most important first steps in launching your business.Ask yourself who your competitors are, what they’re doing (that you’re not doing) that works for them, and how you can differentiate your business from theirs. The answers to these questions will help you form a more productive business strategy, defining the areas of your business that require more attention to flourish. [Read related article: How to Conduct a Competitive Analysis ]
Shannon Gausepohl contributed to the writing and reporting in this article. Source interviews were conducted for a previous version of this article.
Business news Daily Contributing Writer
Sean Peek has written more than 100 B2B-focused articles on various subjects including businesses homology, marketing and business finance. In addition to researching trends, reviewing products and writing articles that help small business owners, Sean runs a content marketing agency that creates high-quality editorial content for both B2B and B2C businesses.
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9 Tips for Growing a Successful Business
Learn about our editorial policies
To succeed in business-tips, you need to be flexible and have good planning and organizational skills. Many people start a business thinking that they’ll turn on their computers or open their doors and start making money, only to find that making money in a business is much more difficult than they thought.
You can avoid this in your business ventures by taking your time and planning out all the necessary steps you need to achieve success. Whatever type of business you want to start, using the following nine tips can help you be successful in your venture.
Key Takeaways
Starting a business requires analytical thinking, determined organization, and detailed record-keeping.
It’s important to be aware of your competition and either appropriate or improve upon their successful tactics.
You’ll almost certainly end up working harder for yourself than you would for someone else, so prepare to make sacrifices in your personal life when establishing your business.
Providing good service to your customers is crucial to gaining their loyalty and retaining their business.
Make sure not only that the business is ready for launch, but you are as well.
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9 Tips For Growing A Successful Business
1. Get Organized
To achieve business success you need to be organized. It will help you complete tasks and stay on top of things to be done. A good way to be organized is to create a to-do list each day. As you complete each item, check it off your list. This will ensure that you’re not forgetting anything and completing all the tasks that are essential to the survival of your business.
Many software-as-a-service (SaaS) tools exist to increase organization. Tools like Slack, Asana, Zoom, Microsoft Teams, and other newer additions. That being said, a simple Excel spreadsheet will meet many of a business's organization requirements.
2. Keep Detailed Records
All successful businesses keep detailed records . By doing so, you’ll know where the business stands financially and what potential challenges you could be facing. Just knowing this gives you time to create strategies to overcome those challenges.
Most businesses are choosing to keep two sets of records: one physical and one in the cloud . By having records that are constantly uploaded and backed up, a business no longer has to worry about losing their data. The physical record exists as a backup but more often than not, it is used to ensure that the other information is correct.
3. Analyze Your Competition
Competition breeds the best results. To be successful, you can’t be afraid to study and learn from your competitors. After all, they may be doing something right that you can implement in your business to make more money.
How you analyze competition will vary between sectors. If you're a restaurant owner, you may simply be able to dine at your competition's restaurants, ask other customers what they think, and gain information that way. However, you could be a company with much more limited access to your competitors, such as a chemicals company. In that case, you would work with a business professional and accountant to go over not just what the business presents to the world, but any financial information you may be able to get on the company as well.
4. Understand the Risks and Rewards
The key to being successful is taking calculated risks to help your business grow. A good question to ask is “What’s the downside?” If you can answer this question, then you know what the worst-case scenario is. This knowledge will allow you to take the kinds of calculated risks that can generate tremendous rewards.
Understanding risks and rewards includes being smart about the timing of starting your business.For example, did the severe economic dislocation of 2020 provide you with an opportunity (say, manufacturing and selling face masks) or an impediment (opening a new restaurant during a time of social distancing and limited seating allowed)?
5. Be Creative
Always be looking for ways to improve your business and make it stand out from the competition. Recognise that you don’t know everything and be open to new ideas and different approaches to your business.
There are many outlets that may lead to additional revenues. Take Amazon for example. The company started out as a bookseller and grew into an eCommerce giant. Not a lot of people expected that one of the major ways that Amazon makes its money is through its Web Services division. The division did so well that when Jeff Bezos stepped down as CEO, the head of Amazon Web Services was named the new CEO .
6. Stay Focused
The old saying “Rome wasn’t built in a day” applies here. Just because you open a businessdoesn’t mean you’re going to immediately start making money. It takes time to let people know who you are, so stay focused on achieving your short-term goals.
Many small business owners don't even see a profit for a few years while they use their revenues to recoup investment costs. This is called being " in the red ." When you are profitable and make more than you need to spend to cover debts and payroll, this is called being " in the black ."
That being said, if the business is not turning a profit after a substantial period of time, it's worth looking into if there are issues with the product or service, if the market still exists, and other possible issues that might slow or halt a business's growth.
7. Prepare to Make Sacrifices
The lead-up to starting a business is hard work , but after you open your doors, your work has just begun. In many cases, you have to put in more time than you would if you were working for someone else, which may mean spending less time with family and friends to be successful.
The adage that there are no weekends and no vacations for business owners might ring true for those who are committed to making their business work. There is nothing wrong with full-time employment, and some business owners underestimate the true cost of the sacrifices that are required to start and maintain a profitable business.
8. Provide Great Service
There are many successful businesses that forget that providing great customer service is important. If you provide better service for your customers, they’ll be more inclined to come to you the next time they need something instead of going to your competition.
In today's hyper-competitive business environment, often the differentiating factor being successful and unsuccessful businesses is the level of service that the business provides. This is where the saying "undersell and over delivered r" comes in use, and savvy business owners would be wise to follow it.
9. Be Consistent
Consistency is a key component to making money in business.You have to keep doing what is necessary to be successful day in and day out. This will create long-term positive habits that will help you make money in the long run.
What Is the Fastest Way for a Businessto Grow?
Businesses will grow at their own rates, and many times this is out of the control of the business owner or workers. However, there are some aspects to running lean that may help a business grow quickly, such as focusing on a small product line, scaling up instead of scaling down, and providing some sort of obvious edge over your competitors.
How Do You Increase Sales?
Increasing sales can come from a few different places. You can increase advertising expenditures where it has a proven effect, offer referrals from existing clients, build a direct-to-consumer email list, and others. You can also expand a product line, but if it underperforms, it will negatively affect your bottom line.
What Makes a Startup Successful?
Business success is a difficult concept to quantify but if it means generating returns for stakeholders, startups can be an excellent way to deliver returns. The best startups have a good product or service that is scalable. The startup can pivot quickly, understand the market and its financial situation, and is ready to take advantage of opportunities when they present themselves.
The Bottom Line
According to 2021 data from the U.S. Bureau of Labor Statistics , approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more. If you want to be among that 25%, rigorous attention to these nine tipsis a good start, but certainly not exhaustive. Being a business owner means being in a state of constant learning and adapting.
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4
Tips for Starting and Succeeding in Your Own Business
Tipsfor Starting and Succeeding in Your Own Business
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Starting a company? Here are some important startup tips that will help you make your startup a success.
What do you need to do to start a business?There are dozens of websites that have checklists to remind you of the many tasks you should perform when starting a business. Although such checklists are very useful because they help you remember important startup steps, they’re just To-Do lists. They tell you what to do, but don’t provide any tips about what makes a business successful cess full.
Unfortunately, you don’t succeed in business just by completing a list of tasks. Nor will your business be a success just because you think it’s a good idea.
What will make or break your business?What determines if it will be a success?
Here are some tips for starting a business and making it succeed
Know yourself, your true motivational level, the amount of money you can risk, and what you’re willing to do to be successful. Sure, we all want to make millions of dollars. But what are you willing to give up to reach that goal? How many hours a week will you work on an ongoing basis? How far out of your comfort zone are you willing to stretch? How far will your family stretch with you?
To be successful, keep your business plans in line with your personal and family goals and resources.
Choose the right business for you. The old formula — find a need and fill it — still works. It will always work. The key to success is finding needs that you can fill , that you want to fill, and that will produce enough income to build a profitable business.
Be sure there really is a market for what you want to sell. One of the biggest mistakes startups make is to assume a lot of people will want to buy a particular product or service because the business owner likes the idea or knows one or two people who want the product or service.
To minimize your risk for loss, never assume there’s a market. Research the idea. Talk to real potential prospects (who aren’t family and friends) to find out if what you want to sell is something they’d be interested in buying and, if so, what they’d pay for the product or service.
Research your competitors. No matter what type of businessyou’re starting or running, you’ll have competitors. Even if there’s no other business offering exactly what you plan to sell, there are very likely to be other products or services your target customers are using to satisfy their needs.
To be successful, you need to research the competition and find out as much as possible about what they sell and how they sell it. Competitive research is something you should plan on doing on an ongoing basis, too. If there really aren’t any other competitors, it’s possible there isn’t a market or a real need for what you want to sell.
Plan to succeed. If you’re not seeking investors or putting a huge sum of money into your business,you may not need an elaborate business plan , but you still do need a plan — one that specifies your goal and your destination — and then lays out at least a skeletal roadmap for how you’ll get to where you want to go.
The plan will change as you progress and learn more about your customers and competition, but it will still help you stay focused and headed in the right direction. Use our business planning worksheet to help develop that basic plan.
Know the operational needs. Most people who are thinking about starting a business focus on what they’ll sell and who they’ll sell it to. What they often don’t consider is how the business will actually operate.
For instance, if you’re selling items, how will they be delivered? How much customer support will be needed — either to answer questions about the product or to respond to people whose shipments haven’t arrived? Will you need to accept credit cards? Will you invoice customers? Who will follow up to make sure you’re paid? Who will build and maintain your website and social media presence? Will you be able to use a virtual assistant for such tasks, or will you have to hire employees ? Even if you’re starting a small personal service business,these are issues you should consider and plan for.
When it comes to staying on top of invoicing, accepting credit cards, and managing clients, the Zen Business Money app can help.
Don’t procrastinate. I’ve heard some people advise would-be business owners to not move ahead with their business until they have investigated every last detail of the business they want to start and are absolutely sure it’s all going to work and be profitable.
The problem with that approach is that it leads to procrastination. No one ever really has all the pieces in place — even after they’ve started their business.Yes, you need to research the market , have a rudimentary plan in place, and do things like get a tax ID number if needed, register with local officials if required, etc. But if you try to make everything perfect before you launch, you may never get around to starting your business at all.
Start on a small scale before going all out. Some people believe that entrepreneurs are risk-takers. But for the most part, successful entrepreneurs don’t like walking blindfolded onto a limb. Instead, they take controlled risks. They test an idea on a small scale, then build on what works well, tweak what shows promise, and discard the disasters. You can also consider starting as a freelancer first.
Don’t fixate on mistakes or get demo realised by them. The difference between successful people and everyone else is that successful people learn from their mistakes and move on . They don’t dwell on failure, blame the economy, curse their bad luck, or blame other people for their fate. If the path to their goal is blocked, they look for an alternate path or sometimes choose a different, more attainable goal.
Learn from others. Find mentors, join groups with like-minded people, and learn everything you can about your industry and what it takes to get from where you are to where you want to be. Attend industry conferences . Take training courses when they’re available. Buy courses offered by experts. You’ll save a tremendous amount of trial and error by learning from people who have been there before.
Think of what you do AS a business.Keep track of income and expenses , keep business money separate from personal funds, and find out what regulations your business needs to abide by.
Understand the difference between working for yourself and building an ongoing business.If you want to build a business, you need to develop systems and methods that allow you to hire other people to DO the work of the business while you plan it. You limit the potential for growth if you don’t bring in other people to work for you.
Get to know investors. If the businessyou’re starting will need investors to grow, do what you can to find out what investors are looking for and where to find those who might invest in your kind of business.
Local angel and venture capital groups are a good place to start. Attend meetings they hold or meetings where investors are speaking. Have an elevator pitch practiced so you can use it to interest investors if you get the chance.
Put yourself out there. Ask for what you want (politely). I started my online business by participating online on GE’s GEnie online service. When I was ready to send them a proposal to run a small business area, I could not only talk about my credentials in general, but point to places I was already contributing to their service.
I became one of the early content providers to America Online because I picked up the phone and made a cold call. I wound up with a new consulting client after I struck up a conversation with a woman sitting next to me on an airplane.
Remember, people like to do business with people they know. Get the ball rolling, and keep it rolling by continually reaching out and introducing yourself to new people.
Embrace digital marketing. Even if you’re running a local business,you need a comprehensive digital presence. At a minimum, you need a professional-looking website, an email list that lets you communicate with customers and prospects on a regular basis, and a presence on the social media channels that your customers frequent.
While you may get many of your customers by word of mouth, referrals, or networking, you still need a strong digital presence. The reason: prospective customers are likely to look you up on the web before they decide whether to contact you. Coupons, special offers, and practical information sent to your email list can encourage customers and prospects to buy from you or make repeat purchases.
Never stop learning and trying new things. What’s profitable now won’t necessarily be profitable next year or 10 years from now. So, don’t let yourself fall into the “this is the way I’ve always done things” rut.
Keep your eyes and ears open for new things. Are there newer or better ways to market your products and services ? Are customers asking for something you’re not offering? Is there a different type of customer you should be targeting? Get answers by reading everything you can about your industry and listening to your customers.
Disclaimer: The content on this page is for informational purposes only, and does not constitute legal, tax, or accounting advice. If you have specific questions about any of these topics, seek the counsel of a licensed professional.
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10 Tips on How To Start a Business Successfully
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10 Tips on How To Start a Business successfully
Business-tips & Advice on Starting a Business to Ensure Success
By
Updated on September 13, 2022
Fact checked by
David J. Rubin is a fact checker for The Balance with more than 30 years in editing and publishing. The majority of his experience lies within the legal and financial spaces. At legal publisher Matthew Bender & Co./LexisNexis, he was a manager of R&D, programmer analyst, and senior copy editor.
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If you're starting a new business for the first time, you should take every opportunity to give your new enterprise the best chance of success. Use these top business-tips and advice to help your business succeed.
Key Takeaways
The best way to start a business is to have passion for your project, friends and clients lined up for your business,and start while you still have another job.
You'll need to write a business plan backed by strong research to clarify your vision and attract investors.
Putting extra effort into the legal and tax issues upfront can save you headaches down the road.
1) Be Passionate
You don't have to love whatever your business is about (and probably shouldn't), but you do have to be fired up about it. You're going to devote a lot of time and energy to starting a business and building it into a successful enterprise, so it's really important that you truly deeply enjoy what you do, whether it be running fishing charters, creating pottery, or providing financial advice.
2) Start While You Are Still Employed
How long can most people live without money? Not long. And it may be a long time before your new business actually makes any profits. Being employed while you're starting a business means money in your pocket while you're going through the start-up process.
3) Don't Do It Alone
You need a support system while you're starting a business(and afterward). A family member or friend that you can bounce ideas off and who will listen sympathetically to the latest business start-up crisis is invaluable. Even better, find a mentor or, if you qualify, apply for a business start-up program. For example, Futur preneur Canada offers financing, mentoring, and support tools to entrepreneurs between the ages of 18 and 39.
Note
When you're starting a business,experienced guidance is the best support system of all.
4) Get Clients or Customers Lined Up
Don't wait until you've officially started your businessto line these up, because your businesscan't survive without them. Do the networking. Make the contacts. Sell or even give away your products or services. You can't start marketing too soon.
5) Write a Business plan
The main reason for doing a business plan first when you're thinking of starting a business is that it can help you avoid sinking your time and money into starting a business that will not succeed.
6) Do Your Research
You'll do a lot of research writing a business plan, but that's just a start. When you're starting a business,you need to become an expert on your industry, products, and services. Joining related industry or professional associations before you start your business is a great idea.
7) Get Professional Help
On the other hand, just because you're starting a business,doesn't mean you have to be an expert on everything. If you're not an accountant or bookkeeper, hire one (or both). If you need to write up a contract, and you're not a lawyer, hire one. You will waste more time and possibly money, in the long run, trying to do things yourself that you are not qualified to do.
8) Make Sure the Money Is Lined Up
Save up if you have to. Approach potential investors and lenders. Figure out your financial fall-back plan. Don't expect to start a business and then walk into a bank and get money. Traditional lenders don't like new ideas and don't like businesses with out proven track records.
9) Be Professional
Everything about you and the way you do business needs to let people know that you are a professional running a serious business.That means getting all the accoutrements such as professional business cards, a business phone, and a business email address, and treating people in a professional, courteous manner.
10) Get the Legal and Tax Issues Correct the First Time
It's much more difficult and expensive to unsmart a mess afterward. Does your business needs to be registered? Will you have to charge GST or PST? Will you have to have Workers' Compensation Insurance or deal with payroll taxes? How will the form of business ownership you choose affect your income tax situation? Learn what your legal and tax responsibilities are before you start your business and operate accordingly.
Note
Following the business-tips over will make starting your new business both a smoother and less stressful process. It'll go a long way towards ensuring the business you start lasts and thrives.
Frequently Asked Questions (FAQs)
How do you start a small business?
The key initial steps in starting a business involve conducting market research, writing your business plan, funding your business,picking a business location, and choosing a business structure. After that, choose a name, register your business,and get any tax IDs, licenses, or permits you'll need. Finally, you'll need to open a business bank account .
How do you start a business with no money?
Starting a business without money involves all of the steps above, but the difficulty lies in the funding portion. Simple businesses like dog walking don't require much start-up capital, but other types of businesses could be quite difficult to start without upfront investment. Many capital-intensive businesses use small business loans , which typically require some sort of collateral, but some grants may be available to entrepreneurs without money.
How do you start a business online?
If your business is online and you work from home, then seek out home office tax deductions in addition to the other steps mentioned above. These are available to anyone who uses a portion of their home for their business.
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33 Must-Read Small Business Tips for New Entrepreneurs
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33 Must-Read Small Business-tips for New Entrepreneurs
Manage my business
33 Must-Read Small Business-tips for New Entrepreneurs
Starting your own small business is an exercise in uncertainty, which is why it’s so important to learn from those who have been in your shoes. Get off the ground with these helpful tips from entrepreneurial experts. With the right guidance, you’ll succeed in creating a unique venture without reinventing the wheel.
Marketing, Social Media and Public Relations Tips
Get familiar with where your target audience spends time on social media, and meet them where they are to make a connection. Although social media marketing can be overwhelming for small business owners — especially sole proprietors — you don’t have to be everywhere at once. For example, if you’re starting a running shoe business,join local Facebook groups for running enthusiasts. Engage authentically without being overly promotional.
You probably already use social media in your personal life, but don’t make the mistake of treating your business Facebook page just like your personal Facebook page. Take the time to learn about social media marketing strategies so you can time your posts and develop your content in a way that best engages your followers.
Become a thought leader in local and social media by creating and sharing content that provides value to your customers. Clients following you on social media are more likely to pay attention if they are receiving actionable, helpful information rather than constant advertisements.
As an addendum to the previous tip,sharing quality content created by your competitors will encourage them to return the favor, thus increasing your reach and building your relationship with others in your industry.
Create a basic press kit so you have it on hand when opportunities arise. This should include brief biographical sketches of you and any other executives, high-quality professional headshots, high-resolution versions of your logo, a fact-sheet about your company and other relevant information. Store it in an online folder on DropBox or another cloud storage system so you can quickly share a downloadable version with others upon request.
Set up Google alerts for your business,your industry and your competitors, allowing you to stay informed at all times. This also assists with networking because you can easily share relevant content on your social media accounts and congratulate competitors and industry leaders for their successes, nourishing your positive relationship.
Connect with your local newspaper and offer to write a free column on a relevant topic. Not only will this boost your status within the community but if it’s published online it will also drive businessto your website and improve your search engine rankings. You can even draft and submit an opinion piece, as long as it is purely informational and not promotional. Build relationships with journalists so they come to view you as an expert source.
Customer Engagement Tips
Even in this impersonal age, a personal touch will go a long way with your customers. Whether it’s a handwritten note to a new client or a gift basket after a big order, clients who feel appreciated will come back again and again.
According to Forbes, grassroots marketing is one of the most valuable tools for getting to know your clients , particularly when you’re first starting your business.Take the time to meet your desired audience in the community and learn about their wants and needs. This will help you develop a product or service that fills an untapped niche in the market by solving a specific problem for your clientele.
Everyone loves getting something for nothing. This means small businesses can attract new customers by offering special deals to try their products, buy-one-get-one-free offers, no-obligation trial periods or even monthly contests for social media followers.
Build a referral program. Your best customers will come from word of mouth, so offer clients who tell others about your services a token of your appreciation. Whether it’s a cash bonus, a gift card to a local restaurant or credit on their next purchase, this incentive will give them a great reason to spread the word. Remember that unsatisfied customers are the most likely to tell their friends about your business,so turn the tide by encouraging people to share the good news.
Establish a loyalty program to reward your best customers, and promote it with an incentive to join to attract an audience. Think outside the box to come up with fun, creative promotions that will build your business by giving customers a reason to return.
Networking Tips
Rather than treating competitors as adversaries, mentally reframe them as mentors that have valuable information to share. Introduce yourself and take time to nurture that relationship just as you would the relationship with customers. Ask for advice when you need it, and refer customers to competitors when appropriate.
When it’s time to expand your business and add employees, you’re hiring for more than just the right skill set. Look for an individual with the creativity and personality to make a splash in your industry. If you already have a robust professional network, take advantage of your contacts to find the ideal candidate.
As a small business owner, it can be tempting to try to handle everything on your own; after all, your business is your baby. But the most successful entrepreneurs know how to delegate. Focus on what you’re best at, then hire great people who share your vision to take care of the tasks that aren’t directly in your wheelhouse. If you aren’t sure where to start, spend a week or two writing down everything you do. Then scour that list for tasks you can delegate or outsource.
Develop a support system. Studies conducted by the Small Firms Economic Development Initiative found that 70 percent of small businesses that receive mentorship from experienced business owners survive their first five years, compared to 35 percent of small businesses that aren’t advised by an industry mentor. You can get connected with a mentor through your local chapter of the U.S. Small Business administration.
Financial Tips
Even if you’re starting your small business as a side gig with a shoestring budget, keep careful track of your finances to start off on the right foot and make your life much easier come tax time. Save money and work on your credit if you’re preparing to start a business to make yourself more attractive to potential funders and avoid the baggage that can sink small businesses.
Figure out how you’ll make a profit by creating a break even analysis. This tool lists all your business expenses, allowing you to figure out exactly how many customers you need to get before you break even. Use it as a road map to set your benchmarks for success.
Protect yourself from personal liability by creating either a limited liability company (LLC) or a corporation. Even if you’re a sole proprietor, having a legal business entity will ensure your home, car and other assets cannot be seized to pay for business debt or the costs of a lawsuit against your company. You can also gain important tax advantages by establishing a separate business entity.
When you have employees, make sure to follow IRS rules about how to categorise them for tax purposes to avoid large penalties. While paying an independent contractor and reporting this payment on a Form 1099 is often the best and most affordable course of action for a small business,you must consider an individual a full-time employee if he or she performs essential business tasks, does not work for any other businesses,works approximately 40 hours a week and takes instruction from you about how to perform his or her duties.
The lower your overhead, the higher your profit margin. If you don’t need a physical location such as a storefront, consider running your business virtualally. With so many online tools and systems for everything from storing your files to connecting with clients, you can stand to save money by investing in technology and forgetting those monthly rent payments.
Research and obtain the required business registrations, license and permits in your state and municipality. In most states, business registration is handled by the office of the Secretary of State. Other requirements vary by where your business is located and the type of company you own; your local Small Business development Center can provide guidance on those that apply to your venture.
Find out whether you need an IRS EIN (employer identification number). This is required for tax purposes if you have employees or are subject to specific types of taxes depending on your industry. If you do need an EIN, you can request it free online from the IRS. It’s good practice to get one since you’ll need it to open a business account at most banks — an essential step to keep your company’s finances separate and protect your personal liability.
Set up your business looks to keep track of income and expenses, or hire a small business accountant if you’re not familiar with the process. He or she can advise you on requirements and best practices so you can ensure you’re making optimal use of your finances and staying on the right side of the law.
General Tips for Success
Fall in love with the idea of owning your own business,not with a specific product or service. Being too enamored with your offerings can hamper your flexibility; the ability to fail quickly and bounce back by pivoting in a new direction is invaluable for entrepreneurs.
Hire professionals when necessary. Specifically, a good accountant and attorney are worth their weight in gold.
Always get it in writing. Verbal contracts are very hard to enforce and are only valid in certain situations. While contract laws vary by state, common provisions indicate that certain types of contracts are only legally enforceable in written form. This typically includes contracts for any sale of more than $500, those intended to last longer than a year and any transfer of real estate or intellectual property.
Break big goals into small pieces and then even smaller pieces if necessary. The Hartford Small Business association recommends creating five-year, one-year and quarterly strategic goals . Those quarterly goals should be further delineated into monthly goals, which will inform your day-to-day business operations and keep you on your chosen path to success.
Keep your day job even after you launch your new venture. This will give you the security of a paycheck while you do the legwork to build a successful venture and make it easier to make the leap to independence when the time comes.
Be aware of your energy level to enhance productivity. For example, if you’re a morning person, get your most difficult tasks out of the way first thing in the morning. If you tend to be a night owl, you have the flexibility to sleep in, start slow and burn the midnight oil. That’s one of the great things about owning your own business.
Create and stick to a daily routine, even if you’re running your business from home. Waking up, showering and having breakfast before sitting down at your computer (even if it’s at your kitchen table) can do wonders for your motivation.
When your product or service is in its early stages, build an advisory board of potential customers who are willing to weigh in on your ideas. Their valuable feedback will allow you to fine-tune your unique selling proposition: the benefits or original features of your offerings that will lead clients to choose you over your competitors.
Put systems in place for the things you do every day. Look for ways to increase efficiency, which in turn improves your bottom line.
If you’re thinking of starting a small business,you probably have money on your mind. Although saving a seed fund for your venture is recommended, you can bolster it with a line of credit from an online small business lender .
Want to dig deeper?
7
How To Start A Business In 11 Steps (2022 Guide) – Forbes Advisor
On IncAuthority.com's Website
Before You Begin: Get in the Right Mindset
The public often hears about overnight successes because they make for a great headline. However, it’s rarely that simple—they don’t see the years of dreaming, building and positioning before a big public launch. For this reason, remember to focus on your business journey and don’t measure your success against someone else’s.
Consistency Is Key
New business owners tend to feed off their motivation initially but get frustrated when that motivation wanes. This is why it’s essential to create habits and follow routines that power you through when motivation goes away.
Take the Next Step
Some business owners dive in headfirst without looking and make things up as they go along. Then, there are business owners in who stay stuck in analysis paralysis and never start. Perhaps you’re a mixture of the two—and that’s right where you need to be. The best way to accomplish any businessor personal goal is to write out every possible step it takes to achieve the goal. Then, order those steps by what needs to happen first. Some steps may take minutes while others take a long time. The point is to always take the next step.
1. Determine Your Business concept
Most businessadvice tells you to monetize what you love, but it misses two other very important elements: it needs to be profitable and something you’re good at. For example, you may love music, but how viable is your businessidea if you’re not a great singer or songwriter? Maybe you love making soap and want to open a soap shop in your small town that already has three close by—it won’t be easy to corner the market when you’re creating the same product as other nearby stores.
If you don’t have a firm idea of what your business will entail, ask yourself the following questions:
What do you love to do?
What do you hate to do?
Can you think of something that would make those things easier?
What are you good at?
What do others come to you for advice about?
If you were given ten minutes to give a five-minute speech on any topic, what would it be?
What’s something you’ve always wanted to do, but lacked resources for?
These questions can lead you to an idea for your business.If you already have an idea, they might help you expand it. Once you have your idea, measure it against whether you’re good at it and if it’s profitable.
Your business idea also doesn’t have to be the next Scrub Daddy or Squatty Potty. Instead, you can take an existing product and improve upon it. Or, you can sell a digital product so there’s little overhead.
Would you relocate to start your own business?
Yes
2. Research Your Competitors and Market
Most entrepreneurs spend more time on their products than they do getting to know the competition. If you ever apply for outside funding, the potential lender or partner wants to know: what sets you (or your business idea) apart? If market analysis indicates your product or service is saturated in your area, see if you can think of a different approach. Take housekeeping, for example—rather than general cleaning services, you might specialized in homes with pets or focus on garage cleanups.
Primary Research
The first stage of any competition study is primary research, which entails obtaining data directly from potential customers rather than basing your conclusions on past data. You can use questionnaires, surveys and interviews to learn what consumers want.
Surveying friends and family isn’t recommended unless they’re your target market. People who say they’d buy something and people who do are very different. The last thing you want is to take so much stock in what they say, create the product and flop when you try to sell it because all of the people who said they’d buy it don’t because the product isn’t something they’d actually buy.
Secondary Research
Utilize existing sources of information, such as census data, to gather information when you do secondary research. The current data may be studied, compiled and analyzed in various ways that are appropriate for your needs but it may not be as detailed as primary research.
Conduct a SWOT Analysis
SWOT stands for strengths, weaknesses, opportunities and threats. Conducting a SWOT analysis allows you to look at the facts about how your product or idea might perform if taken to market, and it can also help you make decisions about the direction of your idea. Your business idea might have some weaknesses that you hadn’t considered or there may be some opportunities to improve on a competitor’s product.
Asking pertinent questions during a SWOT analysis can help you identify and address weaknesses before they tank your new business.
3. Create Your Business plan
A business plan is a dynamic document that serves as a roadmap for establishing a new business.This document makes it simple for potential investors, financial institutions and company management to understand and absorb. Even if you intend to self-finance, a business plan can help you flesh out your idea and spot potential problems. When writing a well-rounded business plan, include the following sections:
Executive summary: The executive summary should be the first item in the business plan, but it should be written last. It describes the proposed new business and highlights the goals of the company and the methods to achieve them.
Company description: The company description covers what problems your product or service solves and why your business or idea is best. For example, maybe your background is in molecular engineering, and you’ve used that background to create a new type of athletic wear—you have the proper credentials to make the best material.
Market analysis: This section of the business plan analyses how well a company is positioned against its competitors. The market analysis should include target market, segmentation analysis, market size, growth rate, trends and a competitive environment assessment.
Organization and structure: Write about the type of business organization you expect, what risk management strategies you propose and who will staff the management team. What are their qualifications? Will your business be a single-member limited liability company (LLC) or a corporation ?
Mission and goals: This section should contain a brief mission statement and detail what the business wishes to accomplish and the steps to get there. These goals should be SMART (specific, measurable, action-orientated, realistic and time-bound).
Products or services: This section describes how your business will operate. It includes what products you’ll offer to consumers at the beginning of the business,how they compare to existing competitors, how much your products cost, who will be responsible for creating the products, how you’ll source materials and how much they cost to make.
Background summary: This portion of the business plan is the most time-consuming to write. Compile and summarize any data, articles and research studies on trends that could positively and negatively affect your business or industry.
Marketing plan: The marketing plan identifies the characteristics of your product or service, summarizes the SWOT analysis and analyzes competitors. It also discusses how you’ll promote your business,how much money will be spent on marketing and how long the campaign is expected to last.
Financial plan: The financial plan is perhaps the core of the business plan because, without money, the business will not move forward. Include a proposed budget in your financial plan along with projected financial statements, such as an income statement, a balance sheet and a statement of cash flows. Usually, five years of projected financial statements are acceptable. This section is also where you should include your funding request if you’re looking for outside funding.
Network marketing businesses
Start Planning for Taxes
One of the most important things to do when starting a small businessis to start planning for taxes. Taxes can be complex, and there are several different types of taxes you may be liable for, including income tax, self-employment tax, sales tax and property tax. Depending on the type of businessyou’re operating, you may also be required to pay other taxes, such as payroll tax or unemployment tax.
4. Choose Your Business structure
When structuring your business,it’s essential to consider how each structure impacts the amount of taxes you owe, daily operations and whether your personal assets are at risk.
LLC
An LLC limits your personal liability for business debts. LLCs can be owned by one or more people or companies and must include a registered agent . These owners are referred to as members.
Pros
How To Start a 501(c)(3)
5. Register Your Businessman Get Licenses
There are several legal issues to address when starting a business after choosing the business structure. The following is a good checklist of items to consider when establishing your business:
Choose Your Business name
Make it memorable but not too difficult. Choose the same domain name, if available, to establish your internet presence. A business name cannot be the same as another registered company in your state, nor can it infringe on another trademark or service mark that is already registered with the United States Patent and Trademark Office (USPTO).
Business name vs. DBA
There are business Ames, and then there are fictitious business Ames known as “Doing Business As” or DBA. You may need to file a DBA if you’re operating under a name that’s different from the legal name of your business.For example, “Mike’s Bike Shop” is doing business as “Mike’s Bikes.” The legal name of the business is “Mike’s Bike Shop,” and “Mike’s Bikes” is the DBA.
You may need to file a DBA with your state, county or city government offices. The benefits of a DBA include:
It can help you open a business bank account under your business name
A DBA can be used as a “trade name” to brand your products or services
A DBA can be used to get a business license
Register Your Business and Obtain an EIN
You’ll officially create a corporation, LLC or other business entity by filing forms with your state’s business agency―usually the Secretary of State. As part of this process, you’ll need to choose a registered agent to accept legal documents on behalf of your business.You’ll also pay a filing fee. The state will send you a certificate that you can use to apply for licenses, a tax identification number (TIN) and business bank accounts.
Next, apply for an employer identification number (EIN) . All businesses,other than sole proprietorships with no employees, must have a federal employer identification number. Submit your application to the IRS and you’ll typically receive your number in minutes.
Get Appropriate Licenses and Permits
Legal requirements are determined by your industry and jurisdiction. Most businesses need a mixture of local, state and federal licenses to operate. Check with your local government office (and even an attorney) for licensing information tailored to your area.
Helpful Resources
6. Get Your Finances in Order
Open a Business bank Account
Keep your business and personal finances separate. Here’s how to choose a business checking account —and why separate business accounts are essential. When you open a business bank account, you’ll need to provide your business name and your business tax identification number (EIN). This business bank account can be used for your business transactions, such as paying suppliers or invoicing customers. Most times, a bank will require a separate business bank account in order to issue a business loan or line of credit.
Hire a Bookkeeper or Get Accounting Software
If you sell a product, you need an inventory function in your accounting software to manage and track inventory. The software should have ledger and journal entries and the ability to generate financial statements.
Some software programs double as bookkeeping tools. These often include features such as check writing and managing receivables and payables. You can also use this software to track your income and expenses, generate invoices, run reports and calculate taxes.
There are many bookkeeping services available that can do all of this for you, and more. These services can be accessed online from any computer or mobile device and often include features such as bank reconciliation and invoicing. Check out the best accounting software for small business,or see if you want to handle the bookkeeping yourself.
Determine Your Break-Even Point
Before you fund your business,you must get an idea of your startup costs. To determine these, make a list of all the physical supplies you need, estimate the cost of any professional services you will require, determine the price of any licensed or permits required to operate and calculate the cost of office space or other real estate. Add in the costs of payroll and benefits, if applicable.
Businesses can take years to turn a profit, so it’s better to overestimate the startup costs and have too much money than too little. Many experts recommend having enough cash on hand to cover six months of operating expenses.
When you know how much you need to get started with your business,you need to know the point at which your business marketing money. This figure is your break-even point.
Break-even point = Fixed cost ÷ Contribution margin
In contrast, the contribution margin = total sales revenue – cost to make product
For example, let’s say you’re starting a small business that sells miniature birdhouses for fairy gardens. You have determined that it will cost you $500 in startup costs. Your variable costs are $0.40 per birdhouse produced, and you sell them for $1.50 each.
Let’s write these out so it’s easy to follow:
Fixed costs:
How To Get a Business loan
8. Apply for Business insurance
You need to have insurance for your business, even if it’s a home-based business or you don’t have any employees. The type of insurance you need depends on your business model and what risks you face. You might need more than one type of policy, and you might need additional coverage as your business grows. In most states, workers’ compensation insurance is required by law if you have employees.
Work With an Agent To Get Insured
An insurance agent can help determine what coverages are appropriate for your business and find policies from insurers that offer the best rates. An independent insurance agent represents several different insurers, so they can shop around for the best rates and coverage options.
Basic Types of Business insurance Coverage
Liability insurance protects your business agent third-party claims of bodily injury, property damage and personal injury such as defamation or false advertising.
Property insurance covers the physical assets of your business,including your office space, equipment and inventory.
Business interruption insurance pays for the loss of income if your business is forced to close temporarily due to a covered event such as a natural disaster.
Product liability insurance protects against claims that your products caused bodily injury or property damage.
Employee practices liability insurance covers claims from employees alleging discrimination, sexual harassment or other wrongful termination.
Workers’ compensation insurance covers medical expenses and income replacement for employees who are injured on the job.
Helpful Resources
13 Types of Small Business insurance
9. Get the Right Business tools
Business tools can help make your life easier and make your business run more smoothly. The right tools can help you save time, automate tasks and make better decisions.
Consider the following tools in your arsenal:
Accounting software : Track your business income and expenses, prepare financial statements and file taxes. Examples include QuickBooks and Fresh books.
Customer relationship management (CRM) software : This will help you manage your customer relationships, track sales and marketing data and automate tasks like customer service and follow-ups. Examples include Zoho CRM and monday.com.
Project management software : Plan, execute and track projects. It can also be used to manage employee tasks and allocate resources. Examples include Air table and Click Up.
Credit card processor : This will allow you to accept credit card payments from customers. Examples include Stripe and PayPal.
Point of sale (POS) : A system that allows you to process customer payments. Some accounting software and CRM software have POS features built-in. Examples include Clover and Lights peed.
Virtual private network (VPN) : Provides a secure, private connection between your computer and the internet. This is important for businesses that handle sensitive data. Examples include Nordvpn and Express VPN.
Merchant services : When customers make a purchase, the money is deposited into your business account. You can also use merchant services to set up recurring billing or subscription payments. Examples include Square and Stripe.
Email hosting : This allows you to create a professional email address with your own domain name. Examples include G Suite and Microsoft Office 365.
10. Market Your Business
Many business owners spend so much money creating their products that there isn’t a marketing budget by the time they’ve launched. Alternatively, they’ve spent so much time developing the product that marketing is an afterthought.
Create a Website
Even if you’re a brick-and-mortar business,a web presence is essential. Creating a website doesn’t take long, either—you can have one done in as little as a weekend. You can make a standard informational website or an e-commerce site where you sell products online. If you sell products or services offline, include a page on your site where customers can find your locations and hours. Other pages to add include an “About Us” page, product or service pages, frequently asked questions (FAQs), a blog and contact information.
Optimize Your Site for SEO
After getting a website or e-commerce store, focus on optimising it for search engines (SEO). This way, when a potential customer searches for specific keywords for your products, the search engine can point them to your site. SEO is a long-term strategy, so don’t expect a ton of traffic from search engines initially—even if you’re using all the right keywords.
Create Relevant Content
Provide quality digital content on your site that makes it easy for customers to find the correct answers to their questions. Content marketing ideas include videos, customer testimonials, blog posts and demos. Consider content marketing one of the most critical tasks on your daily to-do list. This is used in conjunction with posting on social media.
Get Listed in Online Directories
Customers use online directories like Yelp, Google My Business and Facebook to find local businesses.Some city halls and chambers of commerce have business directories too. Include your business in as many relevant directories as possible. You can also create listings for your business on specific directories that focus on your industry.
Develop a Social Media Strategy
Your potential customers are using social media every day—you need to be there too. Post content that’s interesting and relevant to your audience. Use social media to drive traffic back to your website where customers can learn more about what you do and buy your products or services.
You don’t necessarily need to be on every social media platform available. However, you should have a presence on Facebook and Instagram because they offer e-commerce features that allow you to sell directly from your social media accounts. Both of these platforms have free ad training to help you market your business.
Helpful Resources
Best Web Hosting Services
11. Scale Your Business
To scale your business,you need to grow your customer base and revenue. This can be done by expanding your marketing efforts, improving your product or service, collaborating with other creators or adding new products or services that complement what you already offer.
Think about ways you can automate or outsource certain tasks so you can focus on scaling the business.For example, if social media marketing is taking up too much of your time, consider using a platform such as Hoot suite to help you manage your accounts more efficiently. You can also consider outsourcing the time-consumer completely.
You can also use technology to automate certain business processes, including accounting, email marketing and lead generation. Doing this will give you more time to focus on other aspects of your business.
When scaling your business,it’s important to keep an eye on your finances and make sure you’re still profitable. If you’re not making enough money to cover your costs, you need to either reduce your expenses or find ways to increase your revenue.
Build a Team
As your business grows, you’ll need to delegate tasks and put together a team of people who can help you run the day-to-day operations. This might include hiring additional staff, contractors or freelancers.
Resources for building a team include:
Hiring platforms: To find the right candidates, hiring platforms, such as Indeed and Glassdoor, can help you post job descriptions, screen résumés and conduct video interviews.
Job boards: Job boards such as Craigslist and Indeed allow you to post open positions for free.
Social media: You can also use social media platforms such as LinkedIn and Facebook to find potential employees.
Freelance platforms: Using Up work, Freelancer and Fiverr can help you find talented freelancers for one-time or short-term projects. You can also outsource certain tasks, such as customer service, social media marketing or bookkeeping.
You might also consider partnering with other businesses in your industry. For example, if you’re a wedding planner, you could partner with a florist, photographer, catering company or venue. This way, you can offer your customers a one-stop shop for all their wedding needs.
Another example is an e-commerce store that partners with a fulfillment center. This type of partnership can help you save money on shipping and storage costs, and it can also help you get your products to your customers faster.
To find potential partnerships, search for businesses in your industry that complement what you do. For example, if you’re a web designer, you could partner with a digital marketing agency.
You can also search for businesses that serve the same target market as you but offer different products or services. For example, if you sell women’s clothing, you could partner with a jewelry store or a hair salon.
Helpful Resources
Best Applicant Tracking Systems
What are the Best States to Start a Business?
To rank the best states to start a business in 2022, Forbes Advisor analysed 18 key metrics across five categories to determine which states are the best and worst to start a business in. Our ranking takes into consideration factors that impact businesses and their ability to succeed, such as business costs, business climate, economy, workforce and financial accessibility in each state. Check out the full report .
Bottom Line
Starting a small business taxes time, effort and perseverance. But if you’re willing to put in the work, it can be a great way to achieve your dreams and goals. Be sure to do your research, create a solid business plan and pivot along the way. Once you’re operational, don’t forget to stay focused and organized so you can continue to grow your business.
Frequently Asked Questions (FAQs)
How do I start a small business with no money?
There are several funding sources for brand new businesses and most require a business plan to secure it. These include the SBA , private grants, angel investors, crowdfunding and venture capital.
What is the best busines issstructure?
The best business's tru ture for your business will depend entirely on what kind of company you form, your industry and what you want to accomplish. But any successful business structure will be one that will help your company set realistic goals and follow through on set tasks.
Do I need a business credit card?
You don’t need one, but a business credit card can be helpful for new small businesses.It allows you to start building business credit, which can help you down the road when you need to take out a loan or line of credit. Additionally, business credit cards often come with rewards and perks that can save you money on businesses ses.
Can I run a business from my home?
Yes, you can run a business from your home. Many small businesses start out this way. But keep in mind that you may need to comply with local zoning laws and regulations, so be sure to check with your city or county about any restrictions before you get started.
Do I need a special license or permit to start a small business?
The answer to this question will depend on the type of business you want to start and where you’re located. Some businesses,such as restaurants, will require a special permit or license to operate. Others, such as home daycare providers, may need to register with the state.
How much does it cost to create a business?
The cost of starting a business will vary depending on the size and type of company you want to create. For example, a home-based business will be less expensive to start than a brick-and-mortar store. Additionally, the cost of starting a business will increase if you need to rent or buy commercial space, hire employees or purchase inventory. You could potentially get started for free by dropshipping or selling digital goods.
How do I get a loan for a new business?
The best way to get a loan for a new business is to approach banks or other financial institutions and provide them with a business plan and your financial history. You can also look into government-backed loans, such as those offered by the SBA. Startups may also be able to get loans from alternative lenders, including online platforms such as Kiva.
Do I need a business degree to start a business?
No, you don’t need a business degree to start a business.However, acquiring a degree in business or a related field can provide you with the understanding and ability to run an effective company. Additionally, you may want to consider taking some business courses if you don’t have a degree in order to learn more about starting and running a business.You can find these online and at your local Small Business Administration office.
What are some easy businesses to start?
One of the easiest businesses to start also has the lowest overhead: selling digital goods. This can include items such as e-books, online courses, audio files or software. If you have expertise in a particular area or niche, this is a great option for you. Dropshipping is also a great option because you don’t have to keep inventory. Or, you could buy wholesale products or create your own. Once you create your product, you can sell it through your own website or third-party platforms such as Amazon or Etsy.
What is the most profitable type of business?
There is no one answer to this question because the most profitable type of business will vary depending on a number of factors, such as your industry, location, target market and business model. However, some business estend to be more profitable than others, such as luxury goods, high-end services, business-to-business companies and subscription-based businesses.If you’re not sure what type of business to start, consider your strengths and interests, as well as the needs of your target market, to help you choose a profitable business idea.
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8
20 Small Business Tips and Tricks to Help Make Your Store Thrive
20 Small Business-tips and Tricks to Help Make Your Store Thrive
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20 Small BusinessTips and Tricks to Help Make Your Store Thrive
Kindra Cooper
How to Sell Online
You might be the world’s most proficient accountant, resume writer or artisanal baker, but your small business will eventually suffer the consequences if you lack business sense.
Once you obtain the necessary permits and licenses, get incorporated and offer a legitimate product or service, you’re a business owner — on paper, at least. But keeping a successful business up and running is a different story.
You’ll run into roadblocks that can threaten business viability if you overlook critical administrative tasks like bookkeeping or maintaining relationships with high-quality suppliers . In fact, the top reasons for new business failure include a lack of marketing strategy , having no plan for how to scale the business to meet growing demand, or offering a poorly conceived product or service with a too-small total addressable market (TAM).
According to stats published in 2019 by the Small Business administration (SBA), about 20% of startups fail in the first year, while half go under within five years.
Here are some tips and tricks for keeping the lights on so you can avoid being just another statistic:
20 Tipsfor Small Business owners
1. Stay organized.
Proper documentation, time management, and automating repeatable tasks can mean the difference between boom and bust.
Keep accurate records of business finances: Record every transaction (customer billings and vendor payments) into the proper account at least once weekly and keep an eye on the bottom line. Keep copies of all invoices, cash receipts and cash payments for bookkeeping and tax purposes.
Set (and keep) deadlines: Stay on top of administrative tasks using project management software — this lets you set deadlines, assign tasks to employees and upload documentation to a central repository.
Plan ahead: Plan your social media campaigns in advance using social media scheduling software. Use email marketing automation to follow up with new leads. Use Slack, Zoom and Microsoft Teams for quick communication with your team. If something can be explained in an email, you don’t need to have a meeting about it.
2. Learn to be flexible.
Agile businesses and quickly pivot in response to changing market conditions, while the slow movers struggle not to become obsolete. Lean into your data and be willing to change course. Listen to customer feedback and don’t be too wedded to your own opinions.
For example, let’s say you’ve conducted interviews with prospective customers and it turns out your product isn’t well-received or the market for it is too small. Don’t cling to a business idea that won’t float. Be willing to change your business model or pricing strategy if your current approach isn’t working for you.
If your website isn’t attracting enough traffic, you may need to ditch that outdated WordPress template you love and debut a more responsive design.
3. Automate as many things as possible.
Automating repeatable tasks saves time and ensures small things don’t fall through the cracks. Recently met a prospective client at a networking event? Use your CRM tool to automatically follow up with new contacts within 24 hours or send emails to new leads who visit your website. Use accounting software to automate your day-to-day bookkeeping so you don’t waste time on data entry.
Salvage abandoned shopping carts by sending an automated email to nudge shoppers to complete their purchases. If you don’t use payroll software, learn how to automate payroll management in Excel.
Can’t offer 24/7 customer support? Set up a chat bot on your website to respond to customer queries outside of business hours.
4. Maintain a personal touch.
Small businesses are uniquely positioned to offer a personal touch — especially if you have a small team or run the company yourself. Handwritten thank-you notes go a long way. Or, you can include a simple gift alongside the purchase or offer freebies in exchange for reviews.
Use your CRM tool to make notes of personal details for each customer so you can offer more high-touch personalization s. For example, say you’re a jeweler who recently sold a custom engagement ring. You can send a simple wedding gift and a discount offer for a future purchase after the couple marries.
5. Protect your intellectual property.
Intellectual property consists of the intangible assets — trademarks, copyrights and patents — that differentiate your ecommerce business from any other.
For a small business,this means protecting things like designs, business ideas and trade secrets. If a competitor tries to copy your product, they can erode your market share and damage your reputation. If you decide to register a trademark or apply for a patent, it’s best to seek an attorney’s help to make sense of the legalese and avoid making minor mistakes (eg: omissions in descriptions or drawings, missing deadlines) that can result in your request being denied.
6. Have a great website.
Your website is the seat of your operations — it’s how new leads discover your products, and, unless you run a physical store, the sole method for people to buy from you.
Treat it as sacrosanct. Keep the design clean and simple — limit colors, banner ads and pop-ups — and invest time in proper SEO . Before you build a website, put some serious thought into branding. Branding builds trust and differentiates you from your competitors.
State your brand’s value proposition upfront so first-time visitors understand your offer. Take it from the search engine DuckDuckGo. Its homepage states simply: “Search the web without being tracked” — a worthy appeal to today’s consumers who are concerned about data privacy.
Use high-quality images (stock images don’t build trust) and hire a professional to take photos of all your products. Also, write thorough product descriptions — focus on product benefits, highlight key features and, where possible, tell a story.
For example, why is bergamot a great scent? What is the significance of the amethyst stone? What is the history of Chinese tea?
7. Create unique content.
Post unique photos of your business and your employees on social media — people prefer human faces and real, behind-the-scenes footage over stock photos or videos.
Say you run a bakery. Find a way to bring people into the kitchen by filming your process. If you run a clothing label , create unique look books featuring your female friends as models to show a variety of body shapes and skin tones, rather than hiring models from an agency.
If you’re an interior designer specialising in small spaces, upload videos on YouTube or start a podcast to share DIY tips for renters. Find ways to be authentic, share your expertise and tell the story of your business.
8. Don’t be afraid of data analytics.
Web analytics, social media, CRM and financial analytics provide a readout on business performance.
For example, if your website is converting leads, how many potential customers you are attracting each month, whether or not people like your social media content and whether you’re spending more money than you’re bringing in.
These are important things to know. In fact, 67% of small businesses spend more than $10k/year on analytics. If you can’t measure something, you can’t improve it.
If analytics intimidate you, here are a few starting points to get you going:
Use your CRM data to understand your customers: What are their buying habits? What is the average order value? What are they likely to purchase next?
Assess the health of your website: What is the overall website bounce rate? Which product pages generate the most/least conversions? Use heat maps to understand areas where people tend to hover on your web pages.
Determine whether social media works for you: Which posts have the most/least engagement? If you use shoppable social media posts, what is the ROI?
9. Cut costs as needed.
Cost control is key to staying afloat — especially in the early days of running an online business. Establish a baseline to measure actual expenses against planned expenses. By looking at budget variances, you can see where your estimates are accurate and where they’re off. Look at where you went off track. What can you cut?
Maybe you can find a different supplier, or buy video editing software from another vendor that offers usage-based pricing since you don’t use the software as much as you thought you would. Take a draconian approach to eliminate inefficiencies like redundant/duplicate processes, underutilized software or unreasonable price markups from vendors.
Payroll is likely to be your biggest expense. Are there any low- or medium-level duties you can delegate to a qualified professional so you can take on a more strategic role in the business?
10. Limit your distractions.
Use project management software to collaborate with others and create focused to-do lists daily. Also, stick to your original business purpose. Don’t try to be everything to everyone.
Naturally, you would like to expand your product line and enter new markets eventually, but if you’re still working on your go-to-market strategy and have yet to launch, don’t get distracted by pipe dreams.
Finally, productivity experts recommend working in one-hour blocks with a 15-minute break for peak productivity.
11. Prioritize customer support.
In most industries — especially retail — businesses compete on the customer experience rather than the product. Make it easy for your customers to get in touch with a real human on social media, messaging apps, email or even by phone.
Remember, a small business should be accessible. There is no excuse to present like a faceless corporation. If orders take time to fill or you’re creating a custom item, keep your customers informed of the process and manage their expectations accordingly.
If customers do complain, use active listening to understand their pain points, investigate the root cause and offer a resolution that matters to them.
12. Deliver unforgettable experiences.
Great customer service increases the lifetime value of your customers and helps attract and retain new customers. In fact, 86% of consumers say a good customer experience can turn them from one-time buyers to loyal customers.
Also, manage people’s expectations. You’re a small business with limited resources and scalability. You probably can’t offer 24/7 customer support or a two-day turnaround on a custom item. What you can do, however, is resolve issues expediently, deliver a consistently great product and provide personalized support.
13. Think Omni channel.
“ Omni channel ” isn’t just a corporate buzzword for Fortune 500s that deal in big data analytics. Think about offering a seamless experience across all of your marketing channels.
This can be as simple as ensuring consistent branding across all your social media channels and ensuring your website is mobile-friendly. However, try not to spread yourself too thin. While it’s best to meet customers where they are, don’t try to be present on every channel. Focus on a few channels to create the best possible experience on each one.
14. Study your competitors.
Your competitors know something you don’t and vice versa. Studying your competitors helps you define your competitive edge while finding your weaknesses relative to your rivals. Look at their tagline, unique value proposition and products or services.
Here are something things to look out for:
Digital marketing strategy: Observe their website and social media accounts. How do they generate traffic and leads? What do they post on social media? What kind of content do they publish?
Target audience: Who is their target audience? Is there any overlap with your customer base?
Strengths and weaknesses: Where do they excel? What are their shortcomings? What can you do better?
15. Find your niche.
Small businesses have limited resources and can only offer a limited array of products compared to large corporations. Specialization is your best bet — especially if you are a sole proprietor offering a service — as this enables you to better iterate a compelling value proposition and define a target market.
For example “on-demand coaching for mid-career professionals looking to make a change” is a clear value proposition that defines the audience, the service and the reason why people might seek out your business as opposed to any other.
16. Provide outstanding customer service.
The best customer service is personalized, prompt and friendly. Use templates or scripts to deal with commonplace customer queries so you can respond with ease and professionalism.
Ensure the language you use to address your customers in emails and chats matches your overall brand voice.
For example, don’t be overly formal if your brand voice is chatty and easygoing. Chat bots, FAQs and knowledge bases are great ways to provide your customers with helpful resources so they can troubleshoot problems without having to call or email if they prefer.
17. Build a strong team.
Businesses live and die on the strength of their workforce — especially in the early stages. Find people who genuinely care about the business’swellbeing and aren’t just looking for a job. Some people don’t appreciate the unique spirit of working at a startup — having the opportunity to make an impact and watch the business grow — so find those who do.
Alongside their talent and skill set, assess whether they’re passionate about their field. Did they research your startup before the interview? Do they exude passion when they talk about their prior work experience?
Vet quality candidates by creating a form with customized questions for each job application rather than accepting generic cover letters. This also creates a barrier to entry so you aren’t flooded with resumes. Ask specific questions that pertain to the competencies and soft skills you value.
Hiring a developer? Ask them to describe the most difficult API or software bug they’ve troubleshot. Hiring a marketer? Ask them to write 300 words on the most successful marketing campaign they’ve ever launched.
18. Stay on top of marketing trends.
Long form video is in. Never repost Instagram content on Tik tok — the audiences are different. One-to-one marketing is the new standard-bearer for personalizing the customer experience.
These are just a few current content marketing trends small business owners need to know or risk falling behind.
Also, Facebook, LinkedIn and Google are constantly rejiggering their algorithms, so if you run paid ads pay attention to the latest developments as this can affect ad visibility and reach.
19. Be passionate about your business.
An entrepreneur’s most important skill is persuasion — the ability to convince people to work for them, invest in their startup and try their product. You must be able to champion a product you’re passionate about and weather the heady highs and lows of running a business.
Never lose sight of why you went into business in the first place — perhaps you had a niggling small business idea that kept you up at night, you noticed a gap in the market or you wanted to share your expertise by offering your services to businesses or individuals who need it.
Set realistic expectations of entrepreneurship before going into business and decide if you’re willing to persevere.
20. Have fun.
That said, don’t take everything too seriously. Running a business should be rewarding. It should be a chance to realize your passion, achieve financial independence and spend more time with your family if those things are important to you.
It won’t seem like that in the beginning when you’re putting in 70-hour weeks to keep things afloat, but your hard work will pay off.
The Final Word
Business success looks different for every entrepreneur depending on the type of business you run. Business owners should set regular goals that evolve as the business grows.
For example, an early-stage startup might want to have positive cash flow within one year, while an established business might look to increase word of mouth referrals or tap new markets.
FAQs for Small Business-tips
Running your own business is a journey unlike any other. Here are some tips for business success.
How can I make my small business successful?
Successful small businesses are run by passionate entrepreneurs who also possess strong business acumen. To maximize your chances of success, keep accurate records of all transactions, cut costs wherever possible (without sacrificing product quality) and focus on providing an outstanding customer experience. Successful businesses offer products and services that ease a pain point, solve a problem or serve a passion.
What are the best business-tips?
One of the most helpful things a business owner can do is write a business plan . This document lets you define the scope of your business needs, startup costs and the target market.
In this way, would-be entrepreneurs can evaluate the viability of their business idea without sinking time and money into starting a business that will not succeed.
What do small business owners need most?
More than anything, small business owners are pressed for time. Using automation — email marketing, social media scheduling, lead generation — cuts down time spent on administrative tasks while ensuring nothing falls through the cracks.
Successful entrepreneurs also know how to delegate tasks and hire reliable employees.
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9
23 Pro Tips for Running a Successful Business
23 Pro Tips for Running a Successful Business
Use this free Business plan Template to help run your business more effectively.
March 30, 2021
Just about anyone can start a business.
Once you fill out a few forms, get the necessary permits or licensed, offer a legitimate product or service, and advertise it a little bit, it’s safe to say you’re a business owner.
Running a successful business,though, is an entirely different story. Several factors affect the success of a business that can be internal or external. In this article, we’ll share the latest data that you need to know before opening a small business,the main reason they fail, and a few pro tips on how to run and maintain a successful business.
Here’s a table of contents to help you navigate the important information you need to know:
2021 Business success and Failure Statistics
In the United States roughly 1 in every 12 businesses both new and old close each year . On the flip side, more than 4 million were opened in 2020 alone which is the biggest surge the US Census has reported in over a decade.
According to the U.S. Census Bureau , the overall number of business applications dropped in early 2020 as the Coronavirus pandemic emerged, then sharply increased mid-2020 and continued to rise (adjusting for seasonality) through Q1 of 2021.
But, the census data also shows the number of planned wages (WBA) and high-propensity (HBA) business applications is up nearly 45% in January of 2021 compared to December of 2020 — and that’s with seasonality factored in. That's good news.
And even though the failure rate for new businesses is somewhere around half, with about 50% calling it quits after the first five years, it does mean that 50% are surviving past the five-year mark. The outlook depends on how you view the proverbial glass — half full or half empty.
The Bureau of Labor Statistics says that almost 80% of new businesses make it through their first 12 months. Although that might surprise you, it's definitely a much better statistic to focus on.
The specific numbers change depending on the industry , so keep that in mind. Some industries, like healthcare and social assistance, have a much higher-than-average survival rate. Others, like construction and transportation, have rates that are lower.
Why Businesses fail
There are, of course, a myriad of reasons why a businessmight fail. According to research, though, there are a few that are more common than others.
No marketing.
If you build it, they will not come. The presence of a marketing strategy is one of the telltale signs of whether or not a business will make it. Marketing spans everything from finding customers to up selling them on new products and services later.
Poor customer service.
With new businesses popping up literally overnight, price and product aren’t enough to differentiate you from the competition. How you treat your customers is. Invest in training your customer service team (or yourself if you’re the only employee) on the best practices to delight your customers.
No plan for scaling.
People start businesses many different reasons. Some want to make ends meet with a side gig, others want to replace their full-time job and be their own boss. Whatever your reason is, decide upfront whether you want your business to o scale beyond just you as an employee. Sometimes, marketing is unpredictable. Businesses go viral for doing great work and aren’t prepared for the influx. Knowing in advance whether you’ll meet the moment or let it pass can save you from FOMO, or even having to close your business because you lacked the preparation needed to scale.
No need.
A great service or product will get you nowhere if there's zero need for it. Due diligence and market research are essential in the early stages of starting a business. Determine who would buy the product, how often, and why. This helps you not only find your niche but adequately plan inventory and forecast sales, too.
No money: Launching and building a business is expensive. You need capital, investments, loans, and/or revenue to get you through the lean times. A detailed budget can help you keep track of revenue and expenses.
The wrong people.
The most successful business owners and entrepreneurs know to surround themselves with people smarter than them. If you decide to scale your business,you’ll need a strong team to help you do great work. The only way to do this is by recruiting and hiring the best people .
Too much competition.
If the market is already saturated, and there are already plenty of established providers, you're fighting an uphill battle.
Inaccurate Pricing.
If your prices are too high and you limit your customer base. If they're too low and you're not pulling in enough revenue to stay afloat.
But that's not all. There are plenty of other reasons why businesses fail that are specific to a business and industry. Taking the time to get honest feedback from customers, employees, and external stakeholders unaffiliated with the business can help you spot these red flags before it’s too late.
If you’re planning to start a business,You must actively work to make it successful. It won’t happen overnight. You’ll need to research, study, and learn about your industry, customer, and market inside and out.
How to Run a Business
Understand the marketplace and define clear KPIs.
Draft a business plan.
Set revenue and profitability goals.
Create a human resources team.
Hire the right employees.
Offer benefits for staff.
Implement the right tools for your growth strategy.
You have to start at the beginning. The old adage that you must look before you leap applies not just to your business(i.e., market research, professional goals, buyer personas ) but also to you personally.
1. Understand the marketplace and define clear KPIs.
Don't underestimate the importance of conducting careful, detailed market research .
You need concrete data on your ideal customers, the existing competition, expected growth and demand, market trends, and more. These types of insights are invaluable and help you make informed business decisions and goals.
You’ll also need to be clear on the four Ps: product, price, promotion, and place . They can guide the creation of your market research, marketing plan, and customer personas, and serve as a fantastic starting point if you're not sure where to begin.
The four Ps of the marketing mix are evolving, and you might want to explore the eight Ps that more accurately reflect modern marketing. They include product, price, place, promotion, people, process, physical evidence, and performance.
With business goals and research in hand, don't forget to think about what you want personally, too. There's a reason why airlines instruct us to place our oxygen mask on before helping others: if we don't take care of ourselves, we can't take care of someone else.
Likewise, if you don't have personal goals and plans for your mental health, you won't be as effective in running your business.
2. Draft a business plan.
Whether you create a formal business plan , or simply document professional goals, workflows, or anything else, these thoughts need to be written down somewhere and shared with all of your stakeholders.
In the digital age, this is easier than ever before. A living document stored in the cloud and accessible to everyone not only allows for consistency and collaboration but for evolution over time. Changes can be made, saved, and shared automatically.
It's not enough to simply set goals and processes. Research reveals that we are actually more likely to achieve and remember them when we write them down. We learn better when we create rather than just read.
Make a plan. Set goals. Create workflows. And write them down.
3. Set revenue and profitability goals.
For a business to be successful, it has to make enough money to sustain operations and turn a profit that can be re-invested for future growth.
Factoring in your business costs including sourcing, production, staff, capital, and more, determine how much money your business needs to bring in on a monthly, quarterly, and annual basis to succeed.
This is also a great time to revisit your pricing structure. Are your products priced appropriately? How many units will you need to sell each period to reach your revenue and profitability goals? Document and lay this information out clearly so you know exactly what you need to do to keep your businesses running and thriving.
4. Create a fantastic human resources team.
Businesses often overlook the power that culture and employee engagement can have on all fronts of the company, from recruiting to exit interviews.
"Good HR teamed with an arsenal of great tools can change your company for the better," says Ali Anderson of Bamboo HR . "Happy, engaged employees do great work, and company growth will quickly follow."
According to Anderson:
When companies invest in their training and onboarding processes , they'll find their employees are more prepared to do great work and take on the challenges of the business.
Taking steps to measure and improve employee engagement and employee net promoter scores can increase productivity, improve employee sentiment, and make your employees more likely to recommend your business to their friends.
Monthly or quarterly performance discussions build team camaraderie and improve employee mental health. These meetings can also create an environment of trust, which leads to greater innovation.
Small businesses can attract rare candidates by having a positive culture, a strong career track, and well-trained, unbiased recruiters. "A supportive culture and a strong career track are key to attracting the best of the best," agrees Taylor Dumouchel of Peak Sales Recruiting .
"Top professionals seek respect, not just within their immediate teams, but throughout an organization; they want to work for companies that value what they do. In order to recruit top talent, executives need to highlight their positive and supportive culture and underscore how they recognise that their positions are a part of the major drivers for company growth."
Good HR teams with an arsenal of great tools can change your company for the better. Happy, engaged employees do great work, and company growth will quickly follow.
5. Hire the right employees.
Don't just build any team — build a superteam.
As budget and demand allow, surround yourself with experts in things that you are not. Ask for input and feedback from them. Involve them in decisions that will impact them directly and indirectly to foster greater investment in what you're building, and to make better, more informed decisions together. When you win, you all win.
But that's not all. "It's important to develop a clear onboarding strategy for employees and a system for measuring results," says Nico Prins of Launch Space . "Putting systems in place will help as you scale the business,especially if you're expanding quickly, and reduce the amount of time and work associated in dealing with inevitable staff turnover."
The number one mistake entrepreneurs make is trying to do too much. Don't try and do everything yourself. No matter your stage or size, there are low-cost and accessible ways to get some things off of your plate.
"Outsource to experts and pay by the hour when you can't afford or don't need full-time staffing for a skill set," suggests Giles Thomas of Whole Design Studios . "Productions services are the simplest thing to buy as you see what you get upfront and don't get any nasty bill-by-the-hour invoices at month's end."
Many new businesses neglect to take care of their employees — and what the business leaders don't realise is that the company culture is created when the company is still new.
Successful business owners and leaders delegate to employees, freelancers, and consultants as necessary. This lightens the load on full-time employees and lets you and your team focus on your specific areas of expertise.
6. Offer benefits for staff.
A key part of building a strong team is making sure your team feels motivated, incentivised, and well taken care of so they can effectively do their job. This is why offering benefits for your staff is so important.
As you make hiring decisions, factor in how much budget you have to cover employee benefits. Once you know your budget, consider what benefits are required on a federal, state, and local level for your business.Some required benefits may include:
Unemployment taxes and insurance
Time off for voting, jury duty, and active military service
Workers’ compensation
Disability insurance (required for some states)
Life insurance
Performing competitive analysis to see what other companies in your industry are offering their employees is a good practice to help you understand what benefits to offer.
7. Implement the right tools for your growth strategy.
The number of apps, products, and SaaS solutions available is growing exponentially. Identify and use those tools that can help you optimize your business.
Thanks to the ever-decreasing cost of technology, even small businesses have all the tools they need at their fingertips (for instance, a free-forever, all-in-one CRM ). But choosing the right ones can be challenging. According to Manvi Agarwal of Social Pilot , there are a few things you should consider when deciding which tool is the 'right one':
Zero in on the processes you want to use each tool for.
See how each one of those tools can make that process easier or more efficient.
Choose one that performs a very specific task, even if it might be tempting to go for an all-in-one tool.
Compare how much value the tool is providing vs. the amount it will cost you.
Ensure the tool is scalable – that it grows along with your business and can meet your business's changing needs.
If you haven’t implemented a stack of tools to streamline your business processes, using a CRM is a great place to start. Hu spot CRM is the perfect foundation for an effective growth strategy .
What makes a business successful?
Focus on the customer experience.
Remember to listen.
Take notes.
Get out of the office.
The most successful businesses center everything they do around their customers, cultivate a sense of trust, and become experts in their space. When a business is able to combine these three things, they're able to deeply understand their target audience, promote customer loyalty, and provide a solution to their challenge that they can't get anywhere else.
The following steps will help you ensure you're doing what you can to ensure your business is successful.
1. Focus on the customer experience.
In 2013, Walker reported that the customer experience (CX) was poised to become the key differentiator in 2020, and it’s safe to say their prediction was correct . Customer service has become more impactful than the price of the product and the product itself.
Customer experience is defined as the impression you leave with your customer. And this impacts their perception of your brand across each stage and touch points of the customer journey.
Customers want and expect a great experience from beginning to end, and they’re willing to pay a premium for it, 73% list it as an important factor in any purchase decision, and 65% say it's more influential than amazing advertising.
Are you ready to provide that experience? Are you over-delivering on your CX? To run a successful business,you should be.
2. Remember to listen.
People are talking about you and your brand whether you ask them to or not. Are you listening and considering what they're saying?
You might use traditional methods like calling or emailing your customers. You may also use the process of social listening or conduct feedback surveys , such as net promoter score (NPS) , to gather data on customer sentiment. Listen to the market and your customers. Adapt and be flexible, but don't waver on your core values, beliefs, and objectives. Here’s a powerful example of a CEO who listened to feedback and applied to grow his business.
"As the founder of an indie startup, I've come to embrace a few core values," says Eugene Woo , CEO of Venngage . "This includes realising our mission over a long period of time instead of a quick exit, creating value for our customers by helping them solve real problems, being responsible for our own financial sustainability, scaling at our own pace and doing the right thing over 'it's just business.'This philosophy has guided every aspect of my decision-making process as I've made Ven Gage into an independent, growing and profitable business over the past four years."
3. Become a better leader.
Before anything else, develop the leadership qualities necessary to build your business's long-term vision . Great leaders exhibit integrity, accountability, empathy, humility, vision , influence, and organisational direction to drive ideas to completion.
Even as a new business owner with no other employees, you are responsible for leading your business to success. As you (hopefully) grow and others come on board, that becomes increasingly important.
Do you have the necessary skill set of a leader? If not, you can start right now .
4. Cultivate trust.
The very foundation of your business is built on trust with your customers. 76% of consumers pay attention to advertising from brands they’ve trusted for a long time. To develop that trust, make sure your business goes above and beyond their minimum expectations. That means build a loyal community and ensure your product does exactly what you say it does.
5. Spread your message.
It's all about getting the right message to the right people at the right time.
And in 2020, that means embracing the digital revolution in both your communication and marketing. Where are your customers? Online. How do they prefer communicating and engaging with businesses and others? Digitally.
Here are the most common methods for communicating with potential customers:
It's more important than ever to be active in Omni channel marketing if you want to attract prospects and keep customers happy.
You need to integrate the various channels used by modern consumers into one seamless experience.
They want to browse, connect, engage, purchase, communicate, and advocate on their terms and in their preferred ways. And if you don't provide that for them, they'll find another brand that will.
Additionally, consider leveraging partners to amplify your messaging. As CEO of Aptitude 8 Connor Jeffers told me, "In the early days of Aptitude 8, we found a lot of success with partner marketing. I recommend early-stage companies find partners that serve the same audience they're targeting, build relationships with their marketing teams, and supply those teams with great content they can help distribute easily."
Jeffers adds, "Every marketer is hungry for additional assets they can put into their marketing machine, especially if they're not the ones who have to get them created. The best part of this partner led content strategy is that it's totally free! After investing in this for a while, you also start to build up a library which you can repurpose for other inbound marketing efforts as you continue to grow your business."
6. Build your platform.
Successful businesses looking to share their message to their audience usually start by building a following on one platform at a time.
Yes, we recommend using channels such as Facebook, email , digital ads, and search engines to attract new customers, however, these are all what we call managed and paid media . Strong businesses also focus their energy on a primary platform that they own.
A new company's branding, design, tone, and personality all need to be aligned across every marketing channel and point to a website . Additionally, having a website is beneficial because you own the channel. That means you can promote your content on it anytime you want without dealing with algorithms, paying for ads, or competing for space on the front page. High-quality, valuable content promoted on your website drives traffic and leads to you.
Just make sure that content is solving an existing problem for the customer. "One way to validate that people are looking for solutions to their 'problems' is through keyword research," says Nathan Gotch of Gotch SEO . "You can find the exact keywords your prospective customers are using with tools like Uber Suggest or the Google Keyword Planner. You then need to create content around the keywords you find."
But it doesn't stop there. "Content is also a valuable sales tool," says Valerie Turge on of Brand point . "While a strong sales team is essential for closing the deal, buyers are more likely to self-educate and engage with digital content before conversing with sales. A content strategy will help guide your content creation and distribution efforts to get in front of buyers first and help capture leads for your sales team."
Furthermore, having an effective content marketing strategy is one of the best ways to stand out in today's crowded online marketplace, according to marketing specialist Isaac Justesen of Constant Content . "But consistently creating high-quality content isn't easy," he says. "That's why many successful businesses outsource content creation instead."
7. Refine your sales process.
Perfect your sales process and scale your efforts with the right team and software to get more done with less. Instead of disparate platforms, spreadsheets, and email tools, condense your sales process into one distinct CRM and sales platform.
The right tools make you better able to meet and exceed customer expectations. For example, research conducted by Super office indicates that 80% of people expect a response from a company within an hour.
To meet these expectations, give your digital visitors the ability to get in touch with you within seconds by implementing a callback solution like Call Page . This tool, implemented on your web page, encourages an immediate conversation and connects a potential client with a consultant in 28 seconds, having a direct, positive influence on conversion rate and sales results. And live chat software can help address the need for an immediate response.
Download for Free
8. Take notes.
Keep a detailed list of everything you do, and break it all down into simple steps. What tasks and activities can you outsource or delegate without sacrificing quality?
This will allow you to focus on the 20% of activities that deliver 80% of your results, as explained by the Pareto Principle . "Focus on workflows, not work," suggests Gal Dubinski of Posting . "The moment your business is based on repeatable pattern activities, you'll have more time for growth."
9. Get out of the office.
Almost everything we do can be done online, so it's tempting to just hide out behind your computer screen. But don't forget to get out of the office from time to time. Engaging in personal, face-to-face communication, attending events, and networking are all critical parts of business success.
Entrepreneurs are the only people who will work 80 hours a week to avoid working 40 hours a week. - Lori Greiner
Starting a Business is Easy.
But running a successful one takes time, effort, and commitment. Take the time to study the businesses that keep people at the forefront, cultivate a reputation of trustworthiness, build credibility and expertise in their industry. These are the best teachers, even if they’ve made a few missteps along the way. Take what you’ve learned here and turn it into action with our business plan template. You’ll be on your way to starting and maintaining a successful business that will delight your customers and make you money.
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5 Tips I Wish I Knew Before Starting My Business
5 Tips I Wish I Knew Before Starting My Business
When I started my business six years ago, I didn't know where to start. Here's what I learned that can help other aspiring entrepreneurs.
October 5, 2022
Opinions expressed by Entrepreneur contributors are their own.
At the very beginning of my entrepreneurial career, I remember wondering how to begin and what steps to take in order to kickstart my business. My niche was, and still is, software development and WordPress — while I had plenty of skills and knowledge in the field, I figured out I had to upgrade my businesses established education.
Now, six years into business ownership, I decided it's time for me to share some useful tips on starting a small-to-medium enterprise. I hope this enlightens an aspiring entrepreneur's path, making the whole process of running a business smoother and a lot less turbulent.
Related: If Running Your Business Feels Hard, You're Doing it Right. Here's Why
Establishing a business can be a lot trickier than you expect
Once we feel confident enough in our skills and expertise in any given business niche, it's quite normal for the entrepreneurial planning to hit in:
What if I manage to deliver dazzling services and products for the customers?
What if I succeed at establishing a company that will quickly create a name for itself in the industry?
How hard can it be exactly?
Those are all common questions the majority of aspiring entrepreneurs have at the very beginning of their exciting yet challenging business journey. My job here is not to discourage you by stating that owning a business is tricky — quite the opposite, actually. The tricky part of the process makes it even more enticing and worth your time and energy. It all comes to having the proper mindset and a good plan, to begin with.
We must have in mind that sometimes the excitement can blur our judgment for a moment and make us underestimate the business establishment process. And while I believe the trial-and-error approach to things is quite valuable since we learn from our mistakes, I also think that having the fundamentals in mind can help us improve from the get-go and kickstart our company in the best way possible.
I often hear a rather peculiar misconception: A small business is easier to be maintained than a big one. But that's not the case.
A business is a business,regardless of its employees or subdivisions count. You'd still have clients, interviews, projects, need for finding the perfect leadership style , meetings, workshops, workload distribution, etc. My advice would be not to fall victim to the idea that a small company does not require a lot of work — it does and, more often than not, it requires even more.
So, without further ado, let's discuss five smart business tips that would help you establish your enterprise successfully.
Related: 15 Business Tips Every Entrepreneur Should Know
1. Craft your name, purpose and mission first
Come up with a great business identity first. You'd want to start working on your brand's credibility right from the start — that's important so that clients would soon link your company directly to professionalism and success.
But in order for you to do so, you need to be very clear about what your company represents. So take a moment (or months) and come up with a detailed vision of your future company. Does its name tell the potential customer what this business is all about? Or is it short, precise and easy to remember? What your business's message to the people would be? Have you thought about a logo? How would you communicate your brand's identity with your potential customers?
Those are all questions you absolutely need to find the answer to prior to starting your business.It's called business strategy .
2. Think in advance about your digital presence
Nowadays, almost every businesses listed a place for itself online . Don't miss your chance to receive all those likes, shares and mentions. Besides, the majority of clients these days look up a business online first — buy a domain, find an expert to build your website and hire marketing professionals to come up with a great social media plan .
3. Pay attention to your initial investments
Don't forget that a business always requires investing: money, effort and energy. When we refer to the financial aspect of this, it's important for you to prepare in advance — engage in thorough research so you know the money you'll be needing, at least in the very beginning.
4. Avoid hiring just anybody
A lot of aspiring entrepreneurs fall into the trap of settling with unqualified employees at the beginning hoping they'll find experts in the future. I assume this to be a rather wrong business approach — your business will need professionals right from the start. Make sure you kickstart it with a dazzling team of employees who know what they're doing.
5. Get to know your competitors and be consistent
Unless you come up with a really peculiar business idea, chances are your niche would be quite crowded. In order for your business to hit it off, it needs to offer its customers uniqueness. The way to do so is to investigate and research the competitors .
Find something that will outline your business and make it stand out. Also, consistency equals credibility — avoid often changing your brand's tone of voice, logo, mission statement and overall online presence.
By all means, starting a business is a challenging yet exciting endeavor. But this shouldn't scare you. With proper planning and an excellent entrepreneurial mindset , anyone can skyrocket an enterprise.
I believe the above steps will surely help you down the road. Good luck and keep on going — the business world awaits your ideas.